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Y'ALL.[CC Briefings 09152026]
YOU'D LIKE TO CALL THE MEETING TO ORDER STAFF PRESENTATIONS.GOOD AFTERNOON, MAYOR CITY COUNCIL, RAY SERTA PARKS DIRECTOR.
PLEASE PROVIDE YOU WITH AN UPDATE FOR THIS YEAR'S COMMITTEE, MAIN STREET FEST, WHICH WILL BE HELD FRIDAY THROUGH SUNDAY, OCTOBER 23RD, 24TH, AND 25TH.
IN ADDITION TO OUR AMAZING MUSICAL ENTERTAINMENT LINEUP ON THE MAIN STAGE, WE'RE EXCITED TO SHARE SOME REALLY EXCITING CHANGES TO THE LAYOUT, WHICH HAVE BEEN MADE POSSIBLE BY THE OPEN AREAS WHERE THE CALVARY BUILDING WERE AND AS WELL AS THE NEW CITY HALL PERFORMANCE STAGE THAT WE BELIEVE IS GOING TO TAKE THIS EVENT TO THE NEXT LEVEL.
WE ALSO WILL CLOSE MAIN STREET ONCE AGAIN, AS THAT WAS A HUGE SUCCESS LAST YEAR.
I WANT TO THANK THE MAYOR AND CITY COUNCIL FOR YOUR CONTINUED SUPPORT, INPUT, AND INVOLVEMENT IN MAKING THIS EVENT BETTER EACH YEAR.
WITH THAT, I'M GONNA TURN IT OVER TO TAMMY LENNAR, OUR SPECIAL EVENTS SUPERINTENDENT WHO WILL SHARE, WHO WILL SHARE MORE ABOUT THIS EVENT AND SOME OF THE EXCITING CHANGES THAT WE EXPECT THIS YEAR.
THEN JONATHAN THOMPSON, MARKETING SUPERVISOR WILL WALK YOU THROUGH THE MARKETING AND PUBLIC RELATIONS EFFORTS FOR THIS YEAR'S FESTIVAL.
GOOD AFTERNOON, MAYOR AND COUNCIL.
WE ARE SO EXCITED TO TALK TO YOU MORE ABOUT THIS YEAR'S MAIN STREET FEST AND I WANNA START WITH A BIG KUDOS TO THE MARKETING TEAM AND LET YOU GUYS GET A LOOK AT THIS YEAR'S HEADLINER ANNOUNCEMENT.
ONCE AGAIN, HUGE SHOUT OUT TO MARKETING ON THAT ANNOUNCEMENT.
WE'VE, WE'VE GOT A STAR STUD LINEUP THIS YEAR WITH INTERNATIONALLY TOURING ARTISTS, THE COMMODORE SAMMY KERSHAW AND KEITH NIETO, AND WHAT BETTER PLACE TO FEATURE THEM THAN ON, ON THE BEAUTIFUL CITY HALL PERFORMANCE STAGE.
SO WE HOPE YOU ALL ARE EXCITED.
UM, AT YOUR PLACES YOU'LL SEE THE FULL LINEUP THAT WE'RE GONNA GO OVER HERE IN A SECOND FOR THIS YEAR'S MAIN STAGE, AS WELL AS SOME GOODIES.
WE'VE, UM, CREATED SOME PINS OVER EACH OF OUR EVENT LOGOS FOR YOU TWO FEATURE WHEN YOU'RE OUT AND ABOUT ATTENDING THIS YEAR'S EVENTS.
SO, LOOKING AT THE FULL LINEUP, UM, AS YOU CAN SEE, IT'S A VERY DIVERSE OFFERING BETWEEN COUNTRY JAZZ, R AND B, LATIN MUSIC.
WE TRY AND OFFER SOMETHING FOR EVERYBODY AND ONE OF OUR GOALS IS TO PROVIDE QUALITY ENTERTAINMENT NO MATTER WHAT TIME OF DAY YOU'RE ATTENDING THE EVENT.
SO WHETHER YOU'RE THERE WHEN WE OPEN OR FOR THE HEADLINING SHOW, WE'RE FEATURING LOCAL, REGIONAL, AND NATIONAL ARTISTS ACROSS OUR THREE DAY EVENT.
OUR CARNIVAL WILL BE BACK ONCE AGAIN.
AND LIKE RAY MENTIONED, WE'RE ACTUALLY REALLY EXCITED ABOUT THE EXPANDED FOOTPRINT THAT WE GET TO TAKE OVER WITH THE SPACE CREATED FROM THE CALVARY BUILDINGS, WE'RE CREATING A MASSIVE CARNIVAL BEING ABLE TO BRING MORE RIDES THIS YEAR THAN EVER.
AND JUST LIKE LAST YEAR, OUR GRAND PRAIRIE RESIDENTS WILL GET A $20 OFF COUPON MAKING THE $45 ALL ACCESS WRISTBAND, ONLY $25.
SO THOSE COUPONS WERE DISTRIBUTED ON THE BACK OF THE LIFE IS GRAND MAGAZINES AS WELL AS AT CITY FACILITIES, REC CENTERS, LIBRARIES AND, UM, G-P-I-S-D WILL BE DISTRIBUTING THEM THROUGH THEIR CAMPUSES AS WELL.
SOME ADDITIONAL ACTIVATIONS WE'RE REALLY EXCITED ABOUT.
UM, THIS YEAR WE HAVE OVER 150 VENDORS ON SITE, SO, UM, OUR ACTUAL VENDOR SPACE COUNT IS 168 COMPARED TO LAST YEAR'S 96.
SO NEARLY 75% INCREASE, ALLOWING MORE SMALL BUSINESSES AND LOCAL VENDORS TO COME AND SHARE THEIR GOODS WITH US.
MARKET SQUARE LOUNGE WILL BE BACK ONCE AGAIN AT FARMER'S MARKET.
LAST YEAR WE WORKED WITH OUR PARTNERS IN MAMA'S MEDICINE OVER AT FIREHOUSE TO BRING SORT OF A SPORTS BAR ENVIRONMENT WHERE WE'LL BE SHOWING FOOTBALL GAMES AS WELL AS HAVING, UH, DRINKS SERVED.
AND THAT WILL ALL BE BACK ONCE AGAIN, THE MARKET SQUARE STAGE
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WILL BE FEATURING KIND OF AN EXTENSION OF PERFORMANCES LIKE THE MAIN STAGE.SO WE'LL HAVE SOME JAZZ, SOME R AND B, SOME COUNTRY, UM, THROUGHOUT THE DAY OVER IN THAT AREA.
THIS YEAR WE'LL BE INTRODUCING A THIRD STAGE.
SO AT, UM, THE SOUTH OF CITY HALL PARKING LOT.
OUR COMMUNITY STAGE WILL BE IN PARTNERSHIP WITH G-P-I-S-D WHERE WE WILL HAVE BALLET FOLK, LOCO, MARIACHI, SOME OF THOSE OTHER SCHOOL AND LOCAL GROUP PERFORMANCES, UM, RIGHT IN THE MIDDLE OF CITY HALL.
OUR KIDS ZONE WAS ANOTHER REALLY POPULAR FEATURE LAST YEAR.
WE OFFERED FREE BOUNCE HOUSES AND BMX SHOWS AND BOTH OF THOSE THINGS WILL BE BACK THIS YEAR, YOU KNOW, AS CONSTRUCTION AND THINGS CHANGE DOWNTOWN.
WE'VE CHANGED THE EVENT LAYOUT EVERY YEAR FOR THE LAST FEW YEARS AND WE'LL CONTINUE TO DO SO AS WE EVOLVE AND THINGS CHANGE DOWNTOWN TO FIND THE BEST SCENARIO FOR THIS EVENT.
OBVIOUSLY THE, THE BIG STAR OF THIS YEAR IS THE CITY HALL PERFORMANCE STAGE, SO WE'RE SHIFTING A LOT OF OUR PROGRAMMING WEST TO MAKE THAT HAPPEN.
AND AS YOU CAN SEE IN THE GIANT YELLOW BLOCK, OUR CARNIVAL IS BIGGER AND BETTER THAN EVER.
UM, THIS IS A GREAT WAY TO CENTRALIZE ALL OF THOSE.
SO WHEN YOU'RE BUYING A WRISTBAND, YOU CAN KNOCK OUT ALL THE RIDES AT ONCE AND THEN YOU EXPAND YOUR FOOTPRINT ACROSS THE REST OF THE EVENT.
YOU'LL SEE AT THE SOUTH OF CITY HALL PARKING LOT IS OUR NEW COMMUNITY STAGE AND ACROSS THE FESTIVAL WE'VE GOT LOTS OF BLOCKS OF VENDORS AND FOOD TRUCKS SCATTERED THROUGHOUT.
THERE WILL BE PLENTY OF SEEDING, UH, WE'LL TRY AND PROVIDE AS MUCH SHADE AS POSSIBLE.
AND THEN OVER AT MARKET SQUARE WHERE FARMER'S MARKET IS, WE'LL HAVE THE MARKET SQUARE STAGE, THE LOUNGE, AND THE BMX SHOWS.
ONE OF THE THINGS I'M MOST EXCITED TO TALK ABOUT IS SPONSORSHIPS.
WE'VE BEEN WORKING REALLY HARD TO FIND BUSINESSES AND PARTNERS THAT REALLY MAKE THIS EVENT SPECIAL, NOT JUST WITH MONETARY DONATIONS BUT ONSITE ACTIVATIONS.
WE CURRENTLY HAVE $161,000 IN COMMITTED SPONSORSHIPS UP FROM 91,000 LAST YEAR.
SO SIGNIFICANT INCREASES IN THOSE SPONSORSHIPS THAT ALLOW US TO MAKE SPECIAL ACTIVATIONS HAPPEN.
UM, AMAZON WILL BE OUR MAIN STAGE SPONSOR.
WHATABURGER WILL BE SPONSORING THE MARKET SQUARE LOUNGE.
KROGER WILL BE SPONSORING THE KIDS ZONE.
SO THESE BRANDS ARE SEEING THIS EVENT AS A REGIONAL DRAW AND KNOWING THAT THEY NEED TO BE A PART OF IT AT THIS TIME.
I'M GONNA TURN IT OVER TO JONATHAN THOMPSON TO TALK ABOUT THE ADVERTISING AND MEDIA.
UM, SO FOR THIS YEAR, AGAIN, IT'S A BIGGER AND BETTER EVENT AND WE'RE GONNA KEEP KEEP IT GOING ON THE MARKETING AND PUBLIC RELATIONS SIDE AS WELL.
SO FOR THIS YEAR, OBVIOUSLY WE'RE GONNA BE UTILIZING OBVIOUSLY SOME OF THE THINGS WE'VE DONE LAST YEAR IN THE YEARS PAST WITH RADIO, BOTH WITH STREAMING AND WITH TRAFFIC RADIO.
IN ADDITION TO, WE'RE GONNA BE UTILIZING, UM, INFLUENCERS AND MEDIA TO KIND OF BRING THEM OUT AND HELP THEM KIND OF COVER THE EVENT AND TELL OUR STORY.
UM, IN ADDITION TO THAT, WE'LL BE PROMOTING IT THROUGH SOCIAL MEDIA ADS, BOTH, YOU KNOW, REGIONALLY AS WELL AS KINDA LOCALLY AND IN THE SOUTHERN SECTOR.
UM, IN ADDITION TO, WE'RE GONNA BE ABLE TO UTILIZE THAT TEXAS MONTHLY PARTNERSHIP WE HAVE WITH KIND OF JUST UTILIZING DIFFERENT ADS THROUGHOUT, UM, THEIR CHANNELS.
UM, IN ADDITION, THAT'S IN ADDITION TO ALL OF OUR IN-HOUSE ADVERTISING EFFORTS THAT WE DO EVERY YEAR, INCLUDING DIGITAL SIGNS, PRINT SIGNAGE, THE BILLBOARDS AS YOU MAY HAVE SEEN ALREADY THAT ARE ALREADY UP ON I 20 AND I 30 ALONG MAIN STREET.
UM, IN ADDITION TO THAT IT'LL BE FEATURED IN MAIN STREET IN THE LIFE AS GRAND MAGAZINE AS EMILY SAID WITH THE COUPONS AS WELL AS WITH ADS FOR THAT AS WELL.
UM, ALSO OUR PUBLIC RELATIONS OUTREACH IS ALREADY GOING IN FULL STEAM AND WE'LL, AND WE KNOW WE'RE GONNA HAVE SOME GREAT POSITIVE, UH, IMPACT FROM THAT AS WELL.
AND WE'LL STAND FOR COMMENTS OR QUESTIONS.
UH, COUNCIL MEMBER CLEMSON AND COUNCIL MEMBER LOPEZ.
LOOKS LIKE A GREAT, A GREAT EVENT.
UM, COULD YOU TELL ME, I SAW WHERE THE RESERVE PARKING WAS, BUT WHERE DO YOU PUT THE GENERAL PARKING? YEAH, SO TRADITIONALLY OUR PARKING LOTS THAT WE ADVERTISE ARE AT THE CHARLES ENGLAND BUILDING AND THEN ON THE SOUTH SIDE OF MAIN STREET BEHIND THOSE BUSINESSES.
WE'LL ALSO BE WORKING WITH G-P-I-S-D AGAIN ON UTILIZING THE SHUTTLE SYSTEM UP AT THE HIGH SCHOOL HERE.
SO WE'LL HAVE TWO SHUTTLES RUNNING CONSTANTLY, UH, SCHOOL BUSES, TRANSPORTING PEOPLE FROM THOSE PARKING LOTS AND YOU KNOW, THEY WEREN'T STRONGLY UTILIZED IN LA IN THE LAST TWO YEARS, BUT AS WE CONTINUE TO PUSH THAT INFORMATION OUT, WE HOPE THAT PEOPLE GET USED TO USING THAT SERVICE AS A GREAT WAY TO GET FREE PARKING.
THANK YOU COUNCILMAN MEMBER LOPEZ? YES, UH, THANKS FOR THE PRESENTATION.
I KNOW, I KNOW LAST YEAR WE TALKED ABOUT TRYING TO CUT OFF TIME FOR TICKET SALES.
LIKE, UM, IF WE'RE CLOSING AT EIGHT OR 11 O'CLOCK AT NIGHT, MAYBE STOP AT NINE OR 10.
ARE WE GONNA TRY TO DO THAT? 'CAUSE I THINK SOME PEOPLE ARE BUYING TICKETS A HUNDRED DOLLARS WORTH OF TICKETS.
WE WE DON'T NEED TO TRY THIS YET.
SO WE'RE GONNA CUT OFF WRISTBAND SALES FOR ALL ACCESS
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WRISTBANDS, UM, WHEN THE OPENERS GO ON AT NINE O'CLOCK.UM, SO IT'LL BE NINE O'CLOCK FRIDAY AND SATURDAY AND FOUR O'CLOCK ON SUNDAY AND THEN THE TICKETS THEY'LL ALLOW TO BE SOLD FOR INDIVIDUAL RIDE TICKETS UNTIL 10 O'CLOCK.
YEAH, I WOULD SAY IF THERE'S ANY WAY WE COULD POST A SIGN LIKE AT NINE OR SAY, HEY RIDE STOP AT 10 OR 11 THAT WAY.
'CAUSE I KNOW PEOPLE WERE BUYING 'EM AT THE LAST MINUTE, THEN THEY WERE GOING UP TO US AND HEY, I WANT MY MONEY BACK.
FOR THEIR PART OF PROVIDER ANY THAT WE COULD DO.
MAKE SURE I UNDERSTOOD YOU CORRECTLY.
UH, IT'S A GREAT PRESENTATION.
I TALKED TO RAY ABOUT THE LINEUP, SO WE'LL TALK ABOUT THAT AGAIN.
BUT YOU, YOU HAD INPUT ON THE LINEUP? UH, WELL I HAD A CONCERN ABOUT, OKAY.
OKAY,
COULD WE DO A LITTLE BIT? AND THE RIDES ARE GONNA STOP AT 10 O'CLOCK.
THE RIDES WON'T STOP TILL MIDNIGHT WHEN THE EVENT IS OVER.
SO TYPICALLY THE THE LAST RIDE THAT THEY GET ON IS 1145.
UH, WE JUST WILL STOP SELLING THE ALL ACCESS WRISTBANDS THAT WAY.
THEY HAVE THREE HOURS TO GET THEIR MONEY'S WORTH.
HE, HE WAS AFRAID THE RIDE STOPPED AT 10
AND IF, IF THEY STOP AT 10 NINE'S TOO LATE.
COUNCIL MEMBER ADAMS. ALL RIGHT, GREAT PRESENTATION FROM BOTH OF YOU.
ARE WE GIVING OUT ANY COUPONS FOR UM, THE SCHOOL KIDS? I GRAND FOR ISD OR MANSFIELD? ARE WE DOING ANYTHING OR FOR RESIDENTS? ANYTHING SPECIAL? WE'RE GIVING OUT THE, THE DISCOUNT TO THE ALL ACCESS WRISTBANDS.
SO, UM, ALL THE RESIDENTS YEAH.
GOT MAILED IT IN THE LIFE IS GRAND AND ALL OF G-P-I-S-D GETS THOSE COUPONS AND THEY BRING THAT AND THAT GETS THEM $20 OFF THAT WRISTBAND.
AND CAN WE DO AN EXTRA, UM, EFFORT IN REACHING OUT TO OUR MANSFIELD, ARLINGTON IRVING ABSOLUTELY.
SCHOOLS BECAUSE MANSFIELD REACH OUT TO MANSFIELD FOR GRAND PRAIRIE RESIDENT ONLY.
NOT KIDDING, BUT YOU KNOW, WE HAVE RESIDENTS, GRAND PRAIRIE RESIDENTS OF THOSE SCHOOL DISTRICTS.
INVITE MAYOR EVANS TO COME FOR FREE.
SO AGAIN, WE GIVE THE, THE COUPONS IF PEOPLE WANT A COUPON THEY CAN GO GET 'EM.
IF THEY'RE EASILY ACCESSIBLE AND JUST TRY TO GET 'EM OUT, LIKE COUNCIL MEMBER ADAMS SAID AND OTHERS, JUST SO WE ALWAYS HEAR, WELL WE DIDN'T GET A DISCOUNT SO LET'S YEAH, WE, WE JUST GOT THEM IN YESTERDAY.
WE ANTICIPATE THE DISTRIBUTING THEM TO THE FACILITIES.
EXPLAIN WHERE, HOW YOU'RE DISTRIBUTING THEM.
YEAH, SO THEY'LL BE AT ALL THE REC CENTERS, THE SUMMIT, THE EPIC, UM, AND THE LIBRARIES.
ALRIGHT, LET AGENDA REVIEW MAYOR PROTI.
UH, I'M GONNA MAKE A, A MOTION ON ITEM 11, UH, WHEN I MAKE THE, UH, MOTION FOR, TO APPROVE THE CONSENT AGENDA SO THIS NOT GO REAL QUICK ON, ON THE SECOND, GIMME A LITTLE TIME TO READ WHAT I HAVE TO READ FOR ITEM 11.
AND THAT'S THE, UH, RENTAL THAT WE DOUBLED THE RATE IN 13 MONTHS.
THEY'RE GONNA LOOK AT IT, IT MAY DOUBLE OVER THE NEXT, THEY'RE GONNA COME BACK WITH SOMETHING DIFFERENT.
BUT THAT'S WHAT THAT ITEM 11 IS.
HE'LL MAKE THE AMENDED MOTION.
YEAH, IT'S, ARE THERE ANY ITEMS ON THE AGENDA THERE YOU GUYS LIKE TO DISCUSS OR? UM, WE'RE GONNA TABLE ITEM 23 PER RETAILER REQUEST.
RASHAD SENT US ALL OUT AN EMAIL.
THEY WANNA BE ABLE TO SPEND MORE TIME WITH THE CITIZENS OUT THERE THAT, SO WE'LL BE ASKING THAT TO BE TABLED.
UM, UH, ITEM 22 IS THE, WILL THEY BE HERE TONIGHT? WE HOPE SO.
OR YOU'LL PROBABLY TABLE IT AGAIN? NO, I WAS JUST GONNA DENY IT SERIOUSLY.
BECAUSE I NEED TO TALK TO THEM EARLIER ABOUT PLANNING STAFF.
ARE THEY HERE NOW? PROBABLY NOT.
WELL THAT'S IT ON THE AGENDA REVIEW.
THANK THANK YOU MAYOR PRO KIM, THANK YOU.
UH, I KNOW YOU'VE GOT A BIG ITEM TONIGHT.
UM, I WANT TO CONGRATULATE YOU AND YOUR GROUP ON FOR WORKING THROUGH THE DETAILS ON ITEM 13.
UM, AND WE WILL DISCUSS SOME OF THAT IN EXEC AND THEN MAKE A MOTION OUT HERE LATER.
THE CITY COUNCIL MAY CONDUCT A CLOSED SESSION PURSUANT TO CHAPTER 5 5 1 SUB CHAPTER D OF THE GOVERNMENT CODE V, CT A TWO, DISCUSSING THE FOLLOWING TONIGHT.
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0.072 DELIBERATION REGARDING REAL PROPERTY ITEM FIVE, SECTION 5 5 1 0.087 DELIBERATIONS REGARDING ECONOMIC DEVELOPMENT NEGOTIATIONS.WE'VE GOT A PRETTY EXTENSIVE EXEC SESSION.
LET'S GO GET OUR SUPPER AND MEET IN THE ROOM PLEASE AS QUICKLY AS YOU CAN.
AND TOMORROW'S BILL 70TH BIRTHDAY.