[00:00:07]
[CC Briefings 11192024]
GOOD ORDER FLORIDA, WELCOME, MY GOODNESS, IS INTO THE END OF THE YEAR INTRODUCTION TO DISTRICT EXECUTIVE DIRECTOR, WHO'S GONNA BE THE INTRODUCTION.IS HE HERE? JOE, ARE YOU HERE? WE EPIC CENTRAL MARKETING UPDATE.
I'VE GOT QUESTIONS FOR THE TAR COUNTY APPRAISAL DISTRICT, SO I HOPE HE SHOWS UP.
GOOD AFTERNOON, CITY COUNCIL MAYOR CLAUDIA DRE, MARKETING COMMUNICATIONS DIRECTOR.
ABOUT A YEAR AGO, UM, EARLIER THIS YEAR ACTUALLY, YOU APPROVED A MEDIA BUY FOR ADDITIONAL MARKETING EFFORTS AT EPIC CENTRAL.
AND TODAY WE HAVE OUR AGENCY OF THE RECORD.
AND AMARI, WE HAVE JOHN ER HERE AND, UH, KIM MOSS, WHO WOULD BE PROVIDING AN UPDATE.
BUT I'D LIKE TO TAKE THIS QUICK OPPORTUNITY TO INTRODUCE YOU TO THE STAFF THAT'S ACTUALLY BEHIND THE LENS, MAKING IT ALL HAPPEN.
WE'LL START WITH ERIC ALVAREZ.
YOU GUYS HAVE PROBABLY KNOW HIM ALREADY.
HE'S OUR COMMUNICATIONS MANAGER, JONATHAN THOMPSON, OUR SUPERVISOR, UH, AND REBECCA, UM, BIE, WHO IS OUR SOCIAL MEDIA GROUP.
SO WITH THAT, WE'LL GET STARTED.
I SEE A LOT OF FAMILIAR FACES TODAY, SO I'M EXCITED TO BE HERE.
THANKS FOR HAVING US OUT AND GIVING US THE OPPORTUNITY TO SHARE THE RESULTS OF THE TELEVISION BUY THAT WE PLACED ON BEHALF OF EPIC CENTRAL THIS YEAR.
FIND MY CLICKER AND DO THE LOGISTICS HERE.
UM, WE ACTIVATED A DUAL VIDEO STRATEGY THIS YEAR THAT INCLUDED BOTH LINEAR TELEVISION, WHICH IS THE CONNECT, KIND OF THE OLD SCHOOL TRADITIONAL WAY OF CONNECTING, UM, TELEVISION VIA A CABLE PROVIDER, UM, AND ADVANCED TV OR WHAT WE CALL DIGITAL TELEVISION, UM, STREAMING PLATFORMS, ET CETERA.
TELEVISION ADVERTISING CAN BE EXPENSIVE, AS YOU GUYS MIGHT KNOW, BUT WE WERE ABLE TO MAXIMIZE REACH AND EXPOSURE FOR EPIC CENTRAL AT A VERY EFFICIENT INVESTMENT BY CONCENTRATING ON EARLY MORNING NEWS.
HOPEFULLY SOME OF YOU SAW THOSE, UH, COMMERCIALS RUN ON THE, ON THE DIFFERENT STATIONS THAT WE RAN ON EARLY MORNING PROGRAMMING RUNS FROM ABOUT 5:00 AM TO 10:00 AM INCLUDES THE LOCAL EARLY MORNING NEWS BEFORE YOU GET OFF TO WORK.
GOOD MORNING AMERICA PROGRAMMING LIKE THAT IN THAT DAY.
PART VIEWERSHIP IS HIGH, THE RATES ARE VERY AFFORDABLE COMPARED TO OTHER DAY PARTS.
AND ALSO NEWS IS A LIVE TELEVISION VIEWING OPPORTUNITY.
IT'S NOT DVR'D AND, AND WATCHED AT A LATER TIME.
SO IT WAS A REALLY GREAT OPPORTUNITY TO GET IN FRONT OF THE DFW AREA.
UH, WE LAYERED DIGITAL TELEVISION ON TOP OF THAT, UH, TO GIVE US ACCESS INTO PREMIUM PRIMETIME PROGRAMMING, PRIMETIME ADVERTISING IN THAT SEVEN TO 10:00 PM WINDOW.
'CAUSE IT'S VERY EXPENSIVE TO BUY ON LINEAR TELEVISION.
SO WE BOUGHT IT DIGITALLY ON STREAMING PLATFORMS, UM, TO GIVE US, UH, AN OPPORTUNITY TO GET INSIDE OF THOSE PROGRAMS, UM, AND REACHING THE PEOPLE THAT WE ARE TARGETING.
WE LAUNCHED ON TAX DAY ON THE 15TH AND RAN THROUGH, UM, JUST ABOUT MID-AUGUST.
WE HAD A FEW HIATUS WINDOWS IN THERE, UM, BUT WE ESSENTIALLY HAD AN 18 WEEK CAMPAIGN.
ALL RIGHT, I AM GOING TO GET TO THE PUNCHLINE FIRST AND TALK ABOUT THE FANTASTIC RESULTS THAT WE SAW WITH THIS CAMPAIGN.
UM, THE RESULTS ARE GREAT TO MEASURE A TELEVISION AND A VIDEO BUY.
UM, THE THINGS THAT WE LOOK AT, BECAUSE WE'RE NOT AN E-COMMERCE BRAND, RIGHT? PEOPLE AREN'T CLICKING TO BUY SOMETHING ONLINE, SO WE HAVE TO MEASURE AWARENESS VIA SOME OTHER, UM, METRICS.
AND ONE OF THOSE THINGS THAT WE LOOK AT IS WEBSITE TRAFFIC.
SO THIS GRAPH RIGHT HERE GIVES YOU A LITTLE GLIMPSE INTO, UM, V VIEWS, WEBSITE VIEWS, WEBSITE USERS, AND WHAT WE DEFINE AS WEBSITE EVENTS FOR THE 18 WEEKS PRIOR TO THE CAMPAIGN LAUNCHING ON TELEVISION.
AND THEN THE 18 WEEKS OF THE TELEVISION CAMPAIGN.
AND WHAT YOU SEE HERE IS NEARLY A HUNDRED PE PERCENT INCREASE ACROSS ALL OF THESE DIFFERENT VARIABLES.
SO THAT IS JUST, THAT'S INCREDIBLE.
WE DON'T REALLY SEE THAT ALL THE TIME.
THIS KIND OF DRAMATIC INCREASES.
UM, AND THEN THIS IS THE PRE 18 WEEKS AND, AND CAMPAIGN PERIOD LOOKING AT NEW USERS AND RETURNING USERS.
SO MASSIVE GROWTH FOR NEW USERS COMING TO THE WEBSITE AND GROWTH IN RETURNING USERS.
ALMOST A HUNDRED PERCENT THERE TOO.
SO WE GAVE THEM A REASON TO COME BACK TO COME BACK TO THE WEBSITE, SEE WHAT'S NEW AT
[00:05:01]
EPIC CENTRAL AND GIVE THEM A REASON TO COME BACK, UM, TO THE CAMPUS.WE BELIEVE THIS IS A DIRECT CORRELATION BETWEEN THE VIDEO AND TELEVISION BUY THAT WE EXECUTED ON BEHALF OF EPIC CENTRAL.
UH, WE WERE ABLE TO DRIVE MASS AWARENESS AND IT ENTICED PEOPLE TO CHECK US OUT.
ALL RIGHT, I'M GONNA GIVE YOU A LITTLE BIT OF DETAIL ABOUT THE LINEAR TV BUY.
WE FOCUSED HERE ON THE DFW AREA.
THAT'S A 32 COUNTY AREA ACROSS NORTH TEXAS.
YOU CAN SEE THE BLUE LINES OUT OUTLINE WHERE THE TV SIGNALS ESSENTIALLY REACH, UM, IT'S ALMOST 3 MILLION TELEVISION HOUSEHOLDS.
IT'S THE NUMBER FIVE DMA DESIGNATED MARKETING AREA, UM, IN THE COUNTRY.
WE FOCUSED WITH THIS BY ON ENGLISH LANGUAGE TELEVISION STATIONS, UH, AND DOING SOME DIGGING INTO THE HISPANIC ACCULTURATION.
ABOUT 75% OF OUR DFW NORTH TEXANS ARE, ARE ENGLISH DOMINANT OUTSIDE THE HOME.
AND SO WE FELT LIKE, AT LEAST FOR OUR SORT OF FIRST FOOT INTO, UM, THE TELEVISION ARENA, WE WOULD START OUT WITH ENGLISH SPEAKING LANGUAGE STATIONS, UM, BUT CERTAINLY AN OPPORTUNITY TO EVOLVE AND GROW AND, UM, AND INCLUDE SPANISH LANGUAGE STATIONS IN THE FUTURE.
ALL RIGHT, WE RAN ON CHANNEL EIGHT WFAA, THE A BC AFFILIATE, UH, NBC FIVE AND FOX FOUR.
WE RAN ACROSS A VARIETY OF EARLY MORNING PROGRAMMING, LIKE I MENTIONED GOOD MORNING AMERICA, THE EARLY FIVE A AND SIX A NEWSES BEFORE PEOPLE GET OUT THE DOOR TO GO TO WORK.
UM, ON NBC, WE ALSO HAD, BECAUSE OF THEIR PROGRAMMING ON THE WEEKENDS, WE HAD, UM, SPOTS RUN IN THE TOUR DE FRANCE AND THE, UM, USO AND, SORRY, THE FRENCH OPEN FINALS.
UH, AND THEN FOX FOUR'S ENTIRE, UM, EARLY MORNING NEWS BLOCK THAT RAN FROM 5:00 AM TO 10:00 AM OVERALL, WE DELIVERED ALMOST 9 MILLION IMPRESSIONS SO THAT AN IMPRESSION IS COUNTED ANYTIME SOMEBODY IS ON THE RECEIVING END OF THAT COMMERCIAL.
UM, SO THIS BUY GENERATED 9 MILLION IMPRESSIONS.
THIS IS A, WE HAD A VARIETY OF DIFFERENT, WE HAD THE 32ND COMMERCIALS LIKE YOU SAW AS I WAS WALKING UP HERE.
WE ALSO HAD A SIX AND A HALF MINUTE SEGMENT ON GOOD MORNING TEXAS WITH MAYOR RON JENSEN, WHO IS ALWAYS A FANTASTIC REPRESENTATIVE OF GRAND PRAIRIE AND WFAA ADORES HIM AND LOVES TO INTERVIEW HIM.
SO THAT SEGMENT WAS ACTUALLY DOUBLE THE TIME OF THEIR TRADITIONAL, UH, ADVERTISING, UH, INTEGRATION SEGMENTS, WHICH IS FANTASTIC.
AND THEN WE ALSO HAD SOME SPONSORSHIP BILLBOARDS IN VARIOUS PROGRAMMING.
SO I'M GONNA SHOW YOU ONE RIGHT HERE, JUST HOW THEY FEATURED THE BRAND INSIDE THIS, IN THIS CASE WAS GENERAL HOSPITAL INSIDE THAT PROGRAMMING.
SO IT'S A TEN SECOND SPOT, NOT A 32ND SPOT, BUT GIVES US ADDED REPETITION AND ADDED FREQUENCY TO THE MEDIA BUY.
ALRIGHT, NOW TALKING A LITTLE BIT ABOUT THE DIGITAL TELEVISION, THIS IS WHAT THE ADVANCED TV IS.
WE EXPANDED OUR FOOTPRINT BEYOND THE DFW AREA.
IN THIS EFFORT TO BECOME A TOP FIVE DESTINATION, WE WANNA EXPAND THAT GROWTH AS MUCH AS POSSIBLE.
UM, SO WE USED, WE, UH, USED THIS BUDGET TO REACH TOUCH MARKETS, WICHITA FALLS, LAWTON, UH, ABILENE, WACO TEMPLE, BRYAN AND TYLER LONGVIEW IN ADDITION TO THE DFW AREA.
WE DELIVERED FIVE AND A HALF MILLION IMPRESSIONS HERE.
70% WERE TARGETED TO THE DFW AREA, UH, AND 30% TO WHAT WE CALL THE OUTER MARKETS.
OUR COMPLETION RATE IS ONE OF THE METRICS WE CAN LOOK AT WITH DIGITAL TELEVISION.
SO HOW MANY PEOPLE ACTUALLY WATCHED THE WHOLE COMMERCIAL SINCE YOU'RE SORT OF IN CHARGE AS A CONSUMER WHEN IT COMES TO DIGITAL? AND WE HAD A 98% COMPLETION RATE, WHICH IS FANTASTIC.
AND ABOVE BENCHMARK AND INDUSTRY AVERAGES, 2%
SO ADVANCED TV RUNS ACROSS A VARIETY OF DIFFERENT PLATFORMS. THE DIFFERENCE HERE IS WE'RE NOT TARGETING PROGRAMMING SPECIFICALLY.
AND IF THAT PERSON FITS OUR KEY DEMOGRAPHIC IN THE, THE MOST LIKELY TO VISIT EPIC CENTRAL, REGARDLESS OF THE PROGRAMMING THEY'RE WATCHING, OUR SPOT WILL AIR AND IT AIRS ACROSS A VARIETY OF DIFFERENT PLATFORMS THAT, THAT PEOPLE USE TO STREAM, UM, NETFLIX, YOU KNOW, DISNEY PLUS, HBO, SLING, ET CETERA.
SO, JUST TO KIND OF WRAP THINGS UP WITH THE IMPACT HERE, UM, TELEVISION AMASSED THE HIGHEST REACH, HIGHEST REACH OF ANY OTHER CHANNEL THAT WE HAD IN THE, IN THE ANNUAL MEDIA, MEDIA BUY FOR EPIC CENTRAL.
UM, IT WAS A VERY COST EFFICIENT PROGRAM BY CONCENTRATING ON EARLY MORNING NEWS, WE HAD SIGNIFICANT IMPACT, LIKE I SAID, ON DRIVING INCREMENTAL WEBSITE TRAFFIC.
WE ALSO, I DIDN'T SHOW YOU A CHART FOR IT, BUT WE ALSO DROVE AN INCREASE IN SEARCH QUERIES FOR EPIC CENTRAL IN GRAND PRAIRIE, WHICH IS ANOTHER,
[00:10:01]
ANOTHER, UH, METRIC OF LOOKING AT HOW AWARENESS DRIVES, UM, VARIOUS BEHAVIORS.AND OUR SOCIAL COMMUNITY AND SOCIAL ENGAGEMENT ALSO INCREASED PRETTY DRAMATICALLY DURING THIS PERIOD.
UM, BEYOND THAT, WE HAD BRAND VISIBILITY INSIDE THE MOST TRUSTED MEDIUM FOR OUR CUSTOMERS.
AND, UM, ALL IN ALL, WE THOUGHT IT WAS A, A GREAT CAMPAIGN.
HAD SOME REALLY GREAT RESULTS, UH, AND I APPRECIATE YOU HAVING US OUT HERE TODAY AND THIS AFTERNOON AND LETTING US SHARE THE, THE RESULTS OF THE CAMPAIGN.
WE LOOK FORWARD TO KEEPING THE MOMENTUM GOING.
ANY QUESTIONS? YES, UH, GO AHEAD JUDGE.
THANK YOU FOR THAT PRESENTATION.
UM, YOU WERE SPEAKING ABOUT WEBSITE CLICKS, UM, BEING THE MAJOR WAY TO MEASURE ENGAGEMENT.
ARE THERE ANY OTHER WAYS TO MEASURE ENGAGEMENT? UM, FROM THE ADS? YEAH, WELL FROM THE ADS SPECIFICALLY ON LINEAR TELEVISION, IT'S SO DIFFICULT TO DO THAT BECAUSE IT'S, IT'S, IT'S NOT A, YOU KNOW, INTERACTIVE MEDIUM PER SE.
UM, SO WE HAVE TO LOOK AT ANCILLARY AWARENESS METRICS LIKE WEBSITE QUERY, WEBSITE, UM, TRAFFIC.
UM, WE CAN LOOK AT TIME SPENT ON THE WEBSITE AS ANOTHER ONE.
WE CAN LOOK AT BOUNCE RATES 'CAUSE HOPEFULLY WE'RE DECREASING THE BOUNCE RATE AS OUR PEOPLE ABANDONING THE WEBSITE, SO TO SPEAK.
SO WE'RE INCREASING, UM, PAGE VIEWS, INCREASING TIME SPENT, DECREASING BEN, DECREASING BOUNCE RATES.
THOSE ARE OTHER VARIABLES, METRICS THAT WE CAN LOOK AT AS WELL.
SOCIAL COMMUNITY GROWTH, WHICH WE HAD, UM, A 20% GROWTH IN OUR SOCIAL FOLLOWERS.
AGAIN, LOOKING AT THAT PRE 18 WEEKS AND CAMPAIGN 18 WEEKS.
UM, SO THAT, THAT'S ANOTHER KEY INDICATOR.
AND THEN SEARCH QUERIES, LIKE I SAID, SEARCH VOLUME IS ALWAYS A, A CORRELATION TO AWARENESS BECAUSE AS THAT, YOU KNOW, GROWS AND IN THE PEOPLE ARE ARE AWARE OF YOU, THEY'RE NOW LOOKING FOR YOU.
AND ARE, WE HAD AN INCREASE IN BRANDED TERMS, SO PEOPLE GOING TO GOOGLE AND TYPING IN EPIC CENTRAL, UH, PRETTY SIGNIFICANT GROWTH, UM, IN BRANDED TERMS, SEARCH QUERIES AS WELL.
AND DO YOU WANNA MENTION PLACE? I OH YEAH.
SO PLACER AI IS ESSENTIALLY THE, THE BEST WAY TO TELL IF PEOPLE ACTUALLY VISITED.
UM, WE DON'T HAVE THAT IN PLACE RIGHT NOW.
PLACER NOT IN PLACE, UM, AT THE MOMENT.
BUT THAT WILL BE, THAT, THAT'S THE REALLY THE BEST WAY TO SEE IF, IF YOU PHYSICALLY VISITED.
WE'RE WORKING ON BRINGING IT BACK, YES,
UM, WOULD YOU GO BACK TO THE SCREEN, UH, PART, THE SCREEN THAT HAD THE WEBSITE INCREASE? YES.
IT JUST LOOKED LIKE I SAID FROM 680 'CAUSE THERE'S NO WAY OF KNOWING ON THE PRESENTATION, BUT SO WE HAD A APPROXIMATELY 680,000 MORE VIEWS ON THE WEBSITE.
ON THE EVENTS? IS THAT WHAT YOU'RE TALKING ABOUT? THE EVENTS PAGE ON THE EVENTS? YES.
SO THERE WE WENT FROM 680,000 USER EVENTS TO 1380, WHICH WAS A GROWTH GROWTH OF ABOUT 103%.
AND WE MARKET 1.7 MILLION TO 1.7 MILLION.
I'M JUST, I DON'T KNOW, I'M JUST TRYING TO FOLLOW, I DON'T HAVE A PRESENTATION IN FRONT OF ME 'CAUSE I CAN'T, ON ONE OF YOUR SLIDES, YOU HAD 1.7 MILLION PEOPLE, YOU REACHED OUT IN THE FIVE COUNTIES, RIGHT? CORRECT.
IN THE, IN THE ADVANCED TV BUY.
SO, BUT WE HAD, AND WE HAD 8.9 MILLION IMPRESSIONS ON THE LINEAR TV.
WHERE'S THAT AT? UP HERE? THE LINEAR TV.
THAT METRIC IS ACTUALLY NOT ON A SLIDE, I DON'T BELIEVE.
I'M JUST TRYING TO FOLLOW THE NUMBERS.
AND I WAS TRYING TO GET TO, WE HAD A HUNDRED PERCENT INCREASE OF THE VISITS TO THE WEBSITES AND THE 1.7 MILLION IS GONE, HAS BEEN INCREASED TO 8 MILLION NOW.
OVERALL WE HAD A DELIVERY OF ABOUT 14 MILLION IMPRESSIONS.
NOW THOSE ARE NOT UNIQUE PEOPLE.
THOSE ARE, THERE'S DUPLICATION IN THAT NUMBER IF YOU SEE IT TWICE OR THREE TIMES.
LET'S GO WITH THAT'S THE EASY NUMBER.
SO WE'RE GONNA TAKE OUT ALL THE DUPLICATIONS, RIGHT? CAN WE CONSIDER THAT? AND WHAT I'M TRYING TO GET AT IS, I DON'T RECALL HOW MUCH WE PAID FOR THIS, BUT TO SEE, LET'S TRYING TO BREAK THE NUMBERS DOWN, IS THAT WE HAVE A 680 PERSONS INCREASE IN THE VISIT TO TO, TO VISIT THE WEBSITE.
HOW DO WE RELATE THEM TO DOLLARS TO WHAT WE PAID FOR? AND YOU, YOU GUYS DON'T HAVE THE PROGRAM IN PLACE THAT YOU CAN DO THE PLACE.
THAT WOULD'VE BEEN VERY IMPORTANT
[00:15:01]
FOR ME TO LOOK AT THIS TRANSLATED TO ADDITIONAL 40 OF 50,000 VISITORS, LIKE, AND OUR RETURN ON INVESTMENT ESSENTIALLY.RIGHT NOW WE JUST HAVE A PRESENTATION THAT YOU GUYS HAVE BEEN THE ONES DOING THE MARKETING.
THAT'S JUST THE WAY I SEE IT AND I CAN'T, I'M ALWAYS TRYING TO BACK INTO NUMBERS AND I JUST, MY GUYS GOING TO SOMETHING ELSE WHEN WE'RE, WHEN THEY'RE PUTTING THE ADS ON IN THE MORNING.
DID THEY TELL YOU GUYS IN ADVANCE WE'RE GONNA RUN THIS AD DURING THE TOUR OF FRANCE OR THAT, CORRECT? NO, WE UM, WE WORK ALL OF THOSE, WE CALL 'EM PRE LOGS AND WE SENT, UH, CLAUDIA AND THE TEAM PRE LOGS OF WHERE EVERY SPOT WAS GONNA RUN FOR THE UPCOMING WEEK.
UM, AND SO YES, EVERYBODY'S AWARE OF THE PROGRAMMING THAT WE'RE GONNA BE RUNNING IN, BUT WE GET THE PICK LIKE THE EVENTS THAT WE LIKE.
FORMULA ONE RACING IS GONNA BE COMING TO ARLINGTON.
IS IT NEXT YEAR? OR YOU KNOW, THE NEXT 12.
SO WE, WE, IF WE KNEW THEY WERE COMING, COULD WE ALSO, SO WE WANNA ADVERTISE DURING THERE.
'CAUSE THEY'RE GOING TO ARLINGTON, THEY PROBABLY, UH, BUY UNDER GRAND PRAIRIE.
SO WE HAVE TO OFFER SO WE GET TO PICK AND CHOOSE.
IN LINEAR TELEVISION YOU CAN, YOU CAN BUY PROGRAMMING SPECIFICALLY.
I JUST THOUGHT IT WAS ALL ON THE SAME.
WE ARE BREAKING THESE NUMBERS DOWN SO I CAN UNDERSTAND IT BETTER.
WE JUST FINISH
WE HAD A PLACE OF DATA FOR A WHILE AND NOW WE'RE CHANGING COMPANIES.
SO OUR PLACE OF DATA WILL BE BACK IN PLACE.
THAT WAS MY QUESTION BECAUSE I REMEMBER WE HAD TO PLACE OUR AI EXPAND.
WOULDN'T THAT, UM, STOP, UH, WHEN DID WE STOP USING THAT? IT WAS ABOUT SIX MONTHS AGO IN MARCH.
UM, SO FOR THE TOUR PRIZE AND UH, THE APPROACH OVER AND ALL THAT, WAS THAT SOMETHING THAT STAFF, YOU GUYS WERE INVOLVED IN SELECTING THAT OR DID OUR MARKETING COMPANY SELECT THOSE PLACEMENTS? WE LET THE SMARTING COMPANY MAKE THOSE PLACEMENTS.
THEY HAVE A LOT MORE DATA THAT WILL HELP US DETERMINE WHERE WE CAN GET ON THOSE IMPACT.
UM, I WAS JUST THINKING ABOUT WHAT COUNCILMAN JOHNSON IS SAYING.
WERE YOU THINKING I DID YOU, DID YOU WANNA SEE THE OPTIONS? LIKE WHEN YOU MENTIONED WHAT YOU MENTIONED? WELL, I THINK WE INVOLVED IN THAT BECAUSE I'M JUST GONNA BE HONEST, WHEN I WAS TALK IS IN THE MORNING, OTHER WATCH THE NEWS AND ALL I REMEMBER IS PLUMBING, PLUMBING, PLUMBING, THOSE COMMERCIALS.
SO I I I CAN REMEMBER THAT AND I DID SEE OUR COMMERCIAL SOMETIMES IN THE MORNING, BUT IT DIDN'T CATCH ME.
LIKE THOSE PLUMBING, ELECTRICAL COMMERCIALS.
THEY, AND YOU SURE DIDN'T GET UP AT 6 23 TO WATCH ME FRIDAY.
I WISH I HADN'T THOUGHT OF GET UP AT 5 25.
SO YEAH, IF WE COULD, IF WE KNOW EVENTS AND CUMMINGS, LIKE I MENTIONED, I HOPE YOU CAN REMEMBER THIS, I THINK WE NEED TO BE ADVERTISING WHEN THEY ADVERTISING BUYING THEM SO THAT WE GET THEIR OVERFLOW.
I MEAN IT WAS, IT WAS, WE WERE PROBABLY SOLD OUT TOO.
THERE WILL BE AN OPPORTUNITY, FOR EXAMPLE, THE WORLD CUP COMING UP.
THAT MIGHT BE A GOOD TIME TO GIVE SOMETHING THAT YOU WOULD BE INTERESTED THING IF MAY BECOME AWARE OF SOMETHING.
COULD WE EMAIL YOU CLAUDIA AND YOU CAN GET IN TOUCH WITH YES.
ON UH, THE FINAL POSITION? ABSOLUTELY.
RIGHT NOW THIS IS, THIS IS JUST TO BE CLEAR, THIS IS THE CAMPAIGN WE DID IN THE PAST.
WE CURRENTLY DON'T HAVE A MEDIA CAMPAIGN THAT IS ON THAT IS DOING ANY ADS RIGHT NOW.
WE HAVE REMEMBER, I KNOW WE HAD A BUDGET, WE HAVE A BUDGET SITUATION RIGHT NOW AND WE'VE KIND OF PUT THAT ON HOLD.
IT'S JUST A REVIEW WHAT WE THAT'S CORRECT ON THERE.
WANNA BE VERY CLEAR THAT WE'RE NOT DOING ANY CURRENT ADVERTISING OTHER, SO WHEN WE THAT'S CORRECT.
CURRENT PR TO DO THINGS ALL OVER, HE'S A NORMAL WHATEVER GRAND PRAIRIE RESIDENT.
WE CAN TAKE ADVANTAGE OF THOSE WELL COUNCILS, YES.
I JUST WANNA KNOW, UM, CAN YOU PROVIDE THE SEARCH QUERY DATA? YES, ABSOLUTELY.
SEE AND ALSO, UM, TRACK THOSE FOLLOWERS, WHAT TYPE OF FOLLOWERS, THE DEMOGRAPHIC AS AGE, YOU KNOW, ALL OF THAT.
[00:20:01]
YEAH, WE CAN DIG INTO THAT.AND ALSO, I GUESS FOR THE TEAM, UM, LOOKING AT A COST ADDED VALUE, UM, IMPACT, HOW DO YOU FEEL AS FAR AS, UM, THE MARKETING STRATEGY THAT'S BEEN PRESENTED? WELL, I FELT LIKE IT WAS VERY EFFECTIVE.
OUR GOAL IS ALWAYS TO BE THE TOP FIVE DESTINATION.
AND UM, I THINK THAT WE CREATED SOME EXCITEMENT.
I THINK THAT YOU CAN SEE BY THE, UH, WHAT WE HAVE THE VISITORS THAT WE HAVE TO EPIC CENTRAL, JUST THE, JUST THE RESTAURANTS AND HOTELS.
I THINK IT, IT HAS BEEN EFFECTIVE ADVERTISING IS EXTREMELY DIFFICULT TO TRACK BECAUSE YOU CAN'T DO SIMULTANEOUSLY NO ADVERTISING AND ADVERTISING TO SEE WHAT THE DIFFERENCE IS.
LIKE YOU CAN DO BLIND STUDIES FOR HEALTH ISSUES.
UM, HOW DO YOU KNOW THAT A PERSON EITHER FENCED THEM OUT BECAUSE THEY SAW AN AD VERSUS THEY SAW YOUR POST? IT'S EXTREMELY, EXTREMELY DIFFICULT.
AND MY OPINION TRACK IN MY BUSINESS, YOU'RE IN THE BUSINESS, BUT WE, WE HAVE TO GO TO SHOWS.
UH, WE'RE FIXING TO FIND OUT BECAUSE WE DON'T HAVE AN APP CAMPAIGN GOING ON RIGHT NOW.
THAT'S WHY I THINK MAYBE THE QUERY BECAUSE THEY PEOPLE ARE INTENTIONALLY CORRECT.
YEAH, THAT'S WHY WE SENT THOSE IN.
RIGHT NOW I WANNA BE VERY CLEAR, WE DON'T HAVE A MEDIA CAMPAIGN ON TELEVISION.
WE ARE STILL DOING A LOT OF DIGITAL.
WE DO SOCIAL MEDIA, DIGITAL, THINGS LIKE THAT.
JUST NOT ON TELEVISION RIGHT NOW.
ANYBODY ELSE? COUNCIL MEMBER MORE QUESTIONS IS ON YOU.
AND THEN COUNCIL MEMBER HIDDEN, YOU STATED THAT Y'ALL ARE ABLE TO TARGET PEOPLE DIRECTLY FOR DIGITAL, CORRECT.
WHAT DEMOGRAPHICS ARE WE FOCUSING ON WHEN IT COMES TO DIGITAL? THE DIGITAL TV, LIKE ON NETFLIX, STUFF LIKE THAT? YEAH, SO WE'VE HAD A DIGITAL MEDIA CAMPAIGN FOR A COUPLE OF YEARS.
WE'VE GOTTEN A LOT OF LEARNING FROM THAT ON THE KIND OF PEOPLE THAT ARE CLICKING ON OUR, OUR DISPLAY ADS AND OUR ONLINE VIDEO.
UM, WE'VE THEN BEEN ABLE TO OPTIMIZE THAT TARGET AUDIENCE.
SO IT'S, IT'S REALLY, GENERALLY SPEAKING IT'S WOMEN.
25 TO 44 KIDS IN THE HOUSEHOLD ARE PRETTY PREVALENT.
UM, YOU KNOW, THOSE THAT ARE INTERESTED IN ENTERTAINMENT AND BARS AND RESTAURANTS.
SO THERE'S SOME BEHAVIORAL ATTRIBUTES THAT ARE LAYERED IN THERE AS WELL.
BUT WE TAKE THOSE LEARNINGS AND KIND OF BUILD OUR OWN CUSTOM TARGET AUDIENCE FOR THIS ADVANCED TV TO RUN ON SO THAT WE CAN SELECT THE RIGHT PEOPLE AND BE KIND OF THAT ONE TO ONE MARKETING.
SO THOSE DEMOGRAPHICS FOR DIGITAL? THAT'S CORRECT.
UHHUH
I WAS THINKING GENERAL HOSPITAL WAS UP THERE AND I DON'T KNOW IF THAT OUR TARGET DEMOGRAPHIC THAT UM, I DIDN'T KNOW ANYONE WHO WANTED IT.
WELL THAT WAS, THAT WAS ADDED VALUE.
SO THAT WAS, WE DIDN'T PAY FOR THAT
BUT UM, UM, AND MY SECOND QUESTION WAS FOR BILL, WITH THE PLACE WE WERE AT, UM, CITY SEVENTH LAST YEAR, I MET TWO OR THREE BECAUSE I WAS FOR PROVIDERS AND IT SOUNDED LIKE PLACE AI, AT LEAST AT THAT TIME,
SO AS WE SELECT, MAYBE HONE IN ON WHAT YOU'RE NOT GETTING.
IF WE MOVE AWAY FROM PLACER AI, I DON'T REMEMBER ALL THE DETAILS NOW, BUT IT SEEMED LIKE THEY WERE PRETTY, UH, FAR ADVANCED COMPARED TO OTHER COMPANIES WITH SIMILAR SERVICES.
THE COMPANY THAT WE CHOSE TO GO WITH IS ONE OF THE, WERE MORE, MORE ADVANCED.
THOSE THAT WE WERE BROUGHT, BROUGHT BACK TO US BY AT NLC IN DIFFERENT PLACES THAT WERE WHAT, WHAT YOU THOUGHT WERE THE BEST.
AND THAT'S WHY WE HAVE BEEN THE TRAVELING THAT Y'ALL ARE DOING AND GOING TO NLC AND THE ALL THE DIFFERENT MEETINGS, THE INFORMATION YOU'RE BRINGING BACK, WE ARE DEFINITELY LOOKING AT AND USING WHEN WE MAKE DECISIONS AND WE MAY, WE USE THAT INFORMATION TO DO OUR PLACE OF AI CHUNKS.
AND THAT'S WHERE WE'RE NOW WE'RE IN GOOD SHAPE.
THAT'S WHY I SCHEDULED THE NAME IS DIFFERENT.
IT'S CALLED PACE, BUT THEY'RE A SELLER OF THE AI PRODUCT.
NO, UM, ONCE AGAIN I THINK IT WAS, IT WAS A GOOD AD AND A GOOD APPROACH.
UH, ONE THING I JUST DO WANT TO MAKE SURE THAT YOU UNDERSTAND IS SPANISH SPEAKING NEEDS TO HAPPEN, WHETHER IT'S DIGITAL, WHETHER IT'S, YOU KNOW, ON COMMERCIALS IT NEEDS TO HAVE, ESPECIALLY IN A CITY THAT'S ALMOST 50% HISPANIC, YOU REALLY WANT TO CONSIDER THOSE TYPE OF DEMOGRAPHICS IN THIS PRESENTATION.
[00:25:01]
THINK THERE ARE PEOPLE THAT WE ARE CAPTURING, IF YOU LOOK AT, YOU KNOW, MUNDO, THEY'RE RUNNING STORIES OUT THERE AT THE EPIC.I MEAN THEY'RE, THEY'RE DOING STORIES OUT THERE, SO THEY'RE, THEY'RE, THEY'RE JUST DOING IT ON THEIR OWN WITHOUT COMMERCIAL BEING RUN.
BUT YOU SHOWED N BBC FIVE TELEMUNDO IS SUB SUBSYSTEM, SO MAYBE THERE'S A PACKAGE OR THERE'S ABSOLUTELY, WE DEFINITELY THINK THAT'S THE NEXT EVOLUTION.
JUST DEFINITELY WANNA MAKE SURE YOU CONSIDER THOSE OPTIONS.
UM, OR JUST BEING A DIGITAL VIDEO ON THEIR WEBSITES.
YOU HAVE THE VIDEO AS A, HEY, YOU KNOW, IT'S ONE OF THE LINKS THAT WE COULD DO IT THAT WAY.
JUST TO START OFF AND SEE IF WE COULD GET CLIPS THAT WAY.
WE'VE GOT PAM IN THE HOUSE NOW.
UH, GO AHEAD AND COME UP AND INTRODUCE YOURSELF AND LET STERN APPRAISAL DISTRICT TALK OF THE TOWN NOW.
I'M THE NEW CHIEF APPRAISER FOR TERRA APPRAISAL DISTRICT.
AND SO I APPRECIATE Y'ALL LETTING ME COME SPEAK.
UH, MAINLY WE JUST WANT TO KIND GIVE Y'ALL AN UPDATE ON WHAT'S KIND OF GOING ON ON TAD.
WHAT HAS BEEN GOING ON OVER THE LAST YEAR.
I WAS HIRED IN FEBRUARY TO KIND OF HELP REPAIR RELATIONSHIPS WITH THE ENTITIES AND WITH THE PUBLIC.
AND SO, UM, THIS PAST YEAR WE MADE A LOT OF EFFORT, UM, REDUCING OUR AMOUNT OF TIME THAT TAXPAYERS WERE IN OUR OFFICE.
AND SO WHEN YEARS PASSED, THERE'S ALWAYS RUMORS THAT, OR STORIES OF PEOPLE TAKING FOUR HOURS TO COME IN AND APPEAL AND, AND GET THAT RESOLVED AND, AND MOVE ON, UH, MOVE ON WITH THEIR LIFE.
WE, OUR AVERAGE THIS YEAR IS ABOUT 15 MINUTES.
AND SO OUR STAFF, UH, THEY HAD A LOT OF IDEAS ON HOW TO IMPROVE THE PROCESS.
UH, WE RESOLVED 90% OF THE PROTESTS AND APPEALS THAT CAME INTO US.
SO WE'RE REALLY TRYING TO BE, UM, A LITTLE USER, MORE USER FRIENDLY WITH THE TAXPAYERS.
AND ONE OF OUR MAIN ISSUES THAT WE WANTED TO BE, UM, AWARE OF WAS, UH, CERTIFYING ON TIME, YOU KNOW, JULY 25TH IS WHEN WE HAVE TO GIVE THE TAX ROLL TO Y'ALL, TO THE ENTITIES, BUT WE DID SUFFER A RANSOMWARE ATTACK IN MARCH 21ST.
AND SO THAT KIND OF PUT A KINK IN OUR PLANS.
UM, BUT WE WERE ABLE TO RECOVER, UM, RATHER RAPIDLY.
I THINK IT TOOK ABOUT 25 DAYS TO GET MOST OF OUR SERVICES BACK UP.
UNFORTUNATELY THERE WERE 300 PEOPLE THAT WERE AFFECTED, THAT OUR ATTORNEYS DID NOTIFY THEM THAT THEIR INFORMATION WAS COMPROMISED AND THEY WERE PROVIDED, UH, CREDIT MONITORING FREE OF CHARGE FROM THE DISTRICT.
UM, A LOT OF THE STUFF THAT'S BEEN IN THE NEWS MORE RECENTLY, UH, WE DID ADOPT A REAPPRAISAL PLAN AND SO IF Y'ALL HAVE QUESTIONS ABOUT THAT, I DO HAVE PART OF THE PLAN, THE MOTIONS OF THE BOARD, UH, PASSED.
SO I CAN ANSWER QUESTIONS REGARDING THAT.
YOU HAVE TO FOLLOW THE BOARD'S DIRECTIVE.
UM, THE CONCERNS THAT MANY TAXING ENTITIES HAVE ABOUT THE BOARD'S, NEW DIRECTIVES ARE, AND IF YOU'VE WATCHED THE NEWS, IT'S MOSTLY SCHOOL DISTRICTS THAT ARE COMPLAINING ABOUT IT.
AND I'M NOT NECESSARILY, UH, I I I KIND OF AGREE WITH HER.
UH, IN MY OPINION, IT'S ONLY MY OPINION THE APPRAISAL DISTRICT HAS TAKEN ON ALL, ALTHOUGH LEGAL, THEY'VE TAKEN ON AREAS OF, UM, AUTHORITY THAT SHOULD BE LEFT UP TO THE STATE AND LOCAL GOVERNING ENTITIES, SUCH AS THEY HAVE PUT THEIR OWN CAPS ON HOW OFTEN THINGS GET APPRAISED AND EVEN MAYBE HOW HIGH THE APPRAISALS CAN GO, WHICH I THINK WE SURVIVED THE LEGISLATION TWO SESSIONS AGO, OR THREE, TWO WHEN THEY TRIED TO CAP US AT 1.75 AND WE NEGOTIATED 3.5.
IN MY OPINION, THE STATE IS THE ONE THAT SHOULD SET THOSE RULES AND THEN THE CITIES AND SCHOOL DISTRICTS SHOULD SET THEIR TAX RATES ACCORDINGLY AND GO TO THE PUBLIC FOR VOTES WHEN THEY EXCEED THOSE TAX RATES.
AND AGAIN, IN MY OPINION, THE TA BOARD HAS TRIED TO PUT THEIR WILL ON EVERYBODY TO HELP REDUCE PROPERTY TAXES.
NOW YOU CAN SAY THAT'S A GOOD IDEA, BUT IN MY OPINION, THAT'S NOT THEIR JOB.
THEIR JOB IS TO GIVE US A FAIR APPRAISAL, NOT WHETHER IT'S HIGH OR LOW IS IRRELEVANT.
GIVE US AND OTHER TAXING ENTITIES A FAIR APPRAISAL.
[00:30:02]
I'M NOT COMPLAINING TO YOU, SIR.YOU'RE CARRYING OUT THEIR WISHES.
THE NEW CAUCUS, THEY MAY GO TO THREE YEAR APPRAISALS.
CORRECT? THAT WAS THE ORIGINAL SUGGESTION.
THEY, THEY NARROWED IT DOWN TO TWO YEARS AFTER THIS FIRST YEAR DIRECTOR, THREE NOW AND THE FIRST YEAR'S FROZEN, WHICH MEANS A THREE.
I THINK IT WAS THE SUPERINTENDENT OF MAYBE NORTHWEST ISD THAT WAS PUT MORE ELOQUENTLY 'CAUSE THEY HAD JUST PASSED A LOT OF BONDS IF WE RECALL AND, UM, HOW IT WOULD IMPACT THEM.
UM, SO, AND WE'VE HAD SOMEBODY COME SPEAK EACH HERE THE NIGHT TO SPEAK TO UM, GET OUR VOTES STRICKEN BECAUSE MOST ALL THE VOTING ENTITIES HAVE ALREADY VOTED.
THE TONIGHT'S THE LAST NIGHT WE CAN VOTE.
WE GET 64 VOTES OUT OF 5 MILLION.
I GOT SOME CALLS TODAY FROM PASSED PAST SCHOOL DISTRICT EMPLOYEES HERE THAT ARE ELSEWHERE NOW SAYING THAT THEY VETTED SOME APPLICANTS THAT THEY FEEL LIKE WOULD BE MORE TRADITIONAL IN LACK OF A BETTER TERM.
THE LAST TIME WE DID VOTE, IF YOU RECALL, IT WAS UP BY REQUEST THOSE, IT WAS SOMEBODY I KNEW PERSONALLY, CATHERINE WMAN, FORMER COUNCIL MEMBER AT, UH, IN ARLINGTON.
AND THEN THAT STARTED GOING SIDEWAYS AFTER THAT.
BUT, UM, I I, I REALLY, UM, I'M TORN 'CAUSE WE'VE NEVER VOTED.
THIS GENTLEMAN AND ANOTHER GAVE ME A LIST OF, SIR, YOU ARE ON THE LIST.
UM, HE'S LOOKING, THE PERSON SITTING THE LIST WAS LOOKING AT THE NUMBERS TWO DAYS AND HE NEEDS NUMBERS TO MAYBE PUSH THEM OVER.
DOES THAT MAKE SENSE? YES SIR.
BECAUSE ALL THE VOTES ARE DUE THE 16TH.
NO, THE 16TH WE HAVE TO RECEIVE THEM BY, BUT MOST OF HOW MANY VOTES HAVE ALREADY BEEN CAST? DO YOU KNOW? 2,500 ROUGHLY.
SO I WAS GONNA BRING THIS UP ANYWAY.
IT'S NOT HIS POSITION TO WEIGH IN ON WHETHER THEY'LL BE DOING THAT OR NOT.
HE HAS TO FOLLOW DIRECTLY TO LET BILL THE TAG BOARD SETS THE POLICY.
I JUST WANNA MAKE Y'ALL AWARE THAT THE VOTING BOARD HAS CHANGED DIRECTION AND HAS STARTED GETTING, IN MY OPINION, GETTING THE I'VE ALREADY SAID IT.
Y'ALL KNOW WHAT THEY'RE DOING.
SO IF WE WERE TO TAKE ACTION TONIGHT, DO WE HAVE A COMPLETE LIST ABOUT THE CANDIDATES HE CONSIDERED? I DO NOT HAVE LIST THERE.
THERE'S 14 ON OUR WEBSITE THAT HAVE BEEN NOMINATED.
SO WOULD THAT HAVE TO BE DONE DURING CITY, DURING THE MEETING TONIGHT LAST NIGHT.
THE UH, AND THE ONLY THING I WOULD SAY IS THE GENTLEMAN THAT CALLED ME AND GAVE ME HIS FIVE RECOMMENDATIONS, I UNDERSTAND IT'S JUST RECOMMENDATIONS AND IT WAS VETTED BY OTHER SCHOOL DISTRICTS THAT HE FELT LIKE WOULD SUPPORT THEIR MORE TRADITIONAL, NOW I'M GOING TO TELL YOU SOME IN THIS ROOM, THEY PREFER THE NEW WAY THEY'RE DOING IT.
THEY DON'T GET IT CLOSE, BUT IN THREE YEARS, WELL, IT'S TWO.
THAT ONE THE FIRST FROZEN, FIRST YEAR'S FROZEN AND THEN, SO IT'S, IT'S A THIRD YEAR IN THERE.
SO WE CAN CHOOSE, I WOULD DO THIS.
YOU DON'T LET IT TAKE THE ONE THAT SAYS DO THE SAME THING.
WE'VE, EXCEPT AT ONE TIME JUST DON'T, HERE IF I UNDERSTAND THE RULE VOTE OR IF YOU PUT ONE INTO SOMEBODY, THAT ONE PERSON TURNED OUT TO BE SOMEBODY REALLY DIDN'T WANT BE THERE.
[00:35:01]
AND YOU CAN INITIATE A RECALL.SO WE TIME PUT ONE VOTE ON ALL 14 AND PUT ALL THE REST OF THE VOTES SOMEWHERE.
SO I THINK THAT WOULD BE ONE WAY.
SPREAD OUR VOTES ACROSS ALL 14.
WE CAN PUT ONE VOTE ON ALL 14.
AND IF WE ARE ALIGNED WITH WHAT THE SCHOOL BOARDS ARE SAYING, HOW MANY BOOKS DO WE HAVE? SIX, FOUR.
MR. A QUESTION ABOUT, UH, I I DON'T IN COUNTY, BUT I DO.
AND WHEN OPINIONS OF THE COURT, AND I'M HOPING YOU GOT THIS CHANGED, UH, SOME OF THE, SOME OF THE INFORMATION THAT WAS USED, WAS IT BEING SHARED? I GUESS THIS WOULD BE WENT TO THE, UH, TO THE, TO THE A-R-B-A-R-B THREE PEOPLE.
I GUESS IT WAS THREE PEOPLE IN PERRY COUNTY.
UH, SOME OF THE INFORMATION HADN'T BEEN SHARED FOR ALL THE INFORMATION.
UM, YOU AWARE THAT WHERE IT'S NOT THAT BAD ANYMORE? YES, SIR.
UH, WE'VE ALSO BOUGHT A NEW APPRAISAL SYSTEM AND THAT SHOULD FIX A LOT OF THE ISSUES THAT WE'VE HAD IN OVER THE LAST 10 YEARS.
AND SO IT SHOULD BE A, A BUNCH BETTER USER EXPERIENCE FOR THE TAXPAYERS.
YEAH, I I USED TO DATE SOMEBODY THAT, THAT WENT UP THERE AND WAS SUPPOSED TO HAVE ALL THE INFORMATION.
ANYBODY OUT THERE, THE ER HAD MORE INFORMATION THAT HE GAVE US.
THEY, SHE'S GOING, WAIT A MINUTE, PLEASE JUST TELL ME THIS.
MOST OF IT SHOULD BE POSTED ONLINE, UH, FROM, FROM GOING FORWARD.
BRAD PATRICK WORK FOR YOU? YES SIR.
HE'S THE DIRECTOR OF ADMINISTRATION THEN, MAN, HIS DAD WORKED FARMING FOR 40 SOMETHING YEARS.
UH, THE LIST THAT, UH, COMMISSIONER, COMMISSIONER SIMMONS GAVE US, HAZARD GAVE US FIVE UP THE JAIL, GOT A HOLD OF ME, GAVE US FIVE.
THERE'S ONLY ONE COMMON ONE WE COULD, UH, WE COULD DO, WE COULD DO ONE AMONGST ALL OF 'EM AND DO ALL THE REST.
I AGREE WITH YOU THOUGH, TONY.
UM, HOW MANY, HOW MANY ARE ON THE LIST OF DALLAS COUNTY? LORD, WHAT COUNTY LONG DO YOU KNOW? I DON'T RECALL SIR, BUT I'LL LOOK IT UP.
DO YOU THINK THE RULES ARE THE SAME FOR DALLAS COUNTY? YOU CAN RECALL 'EM, YOU CAN START.
UH, LISTEN, WHILE WE'RE THERE, SIR, WHAT, WHAT DO Y'ALL THINK WE OUGHT? I I I AGREE WITH WHAT WE OUGHT TO PUT A VOTE ON EVERYBODY JUST FOR THAT ONE REASON.
THE OTHER 50 AMONGST THE NINE THAT WE HAVE, THAT WE'VE GOT RECOMMENDATIONS, I'M OKAY WITH THAT.
YOU IS? ARE Y'ALL OKAY WITH THAT? NO, NOT REALLY.
I DO YOU HAVE ANOTHER OFFICER? THE NAMES, I DUNNO THE NAMES.
I HAVE ONE, ONE OF THE PEOPLE THAT, THAT WAS RECOMMENDED, UM, BY COMMISSIONER SIMMONS IS SPOKEN A FEW TIMES.
WE GO, WE GO OUT AND CAMPAIGN OURSELVES FOR SOMETHING.
LOOKING PEOPLE IN THE EYE, HAVING THE, THE THE, THE FORTITUDE COME KNOCKING ON DOORS.
WELL, PASTOR, I DON'T MIND DOING ALL, ALL WANTING ON ALL 14 GIVING HER ALL THE REST.
HEY, I BET YOU'RE OKAY WITH THAT.
WHAT HAPPENS IF WE GIVE OUT SPEAKERS TO THE CITY COUNCIL MEETING? WELL SEE JOHN.
WELL LAST TIME THAT'S WHAT HAPPENED.
IF OTHERS SHOW UP, WE CAN TALK ABOUT IT AND CHANGE, CHANGE YOUR MIND OUT THERE.
THE CELL PHONES IN YOUR BAGS NOW.
[00:40:01]
GIVE, SINCE WE DON'T KNOW, LET'S GIVE EVERYBODY RUNNING ON THE DALLAS COUNTY BOARD.WE MAY CHANGE IT OUT THERE, BUT RIGHT NOW I'M GONNA GIVE ONE VOTE.
THE DALLAS COUNTY, ALL 15 OF 'EM.
ONE VOTE TO SIX OR SEVEN DALLAS COUNTY, TARRAN COUNTY.
WE'RE GIVING ONE BOOK TO EVERYBODY EXCEPT MS. A.
WE'RE GIVING THE REST OF IT BECAUSE SHE'S BEEN HERE.
YOU MAY ONE THE LIST, BUT THAT'S WHY I DIDN'T TALK TO YOU OUT THERE ABOUT IT BECAUSE I WANTED US TO HAVE THIS GENERAL DISCUSSION.
DOESN'T MEAN IT'S BEEN ALRIGHT.
ANYBODY HAVE ANY MORE QUESTIONS? WE APPRECIATE YOU COMING.
WE KNOW YOU HAVE TO JUST CARRY UP WHAT THE BOARD VOTES AND, UH, YOU TELL BRAD
AND I APPRECIATE Y'ALL'S TIME.
IF, IF Y'ALL NEED YOU OR YOUR STAFF NEED ANYTHING, JUST REACH OUT.
UH, WE'RE MORE THAN HAPPY TO COME BACK OUT.
WHO DO, WHO DO YOU HAVE WITH YOU? OH, UH, UNION QUALITY ASSURANCE MANAGER.
WELL, IT'S A NECESSARY FUNCTION OF GUT GROUND.
AND WE'LL GET SOME COMPLAIN ABOUT OUR SYSTEM.
VENUE REVIEW IS BEING UTILIZED NEXT.
GOOD AFTERNOON, MAYOR, UH, JENSEN CITY COUNCIL.
YOU GOT DEPUTY CITY MAN,
I'M THE DIRECTOR OF PARKS, ARTS AND RECREATION.
TODAY WE'LL BE TALKING ABOUT THE SUMMIT'S VENUE REVIEW.
THE SUMMIT DFWS PREMIER 50 PLUS FACILITY IS A MORE THAN 56,000 SQUARE FOOT FACILITY THAT IS COMPOSED OF A FITNESS FLOOR, ELEVATED WALKING TRACK, INDOOR AQUATICS, A THEATER, CAFE, CLASSROOMS, BALLROOMS, GAME ROOMS, A STORE AT GREENHOUSE AND OTHER OUTDOOR AMENITIES.
THE FACILITY OFFERS PROGRAMS AND ACTIVITIES SUCH AS PICKLEBALL, FITNESS CLASSES, MASSAGE THERAPY, YOGA, ARTS AND CRAFTS, AND A FIELD, A FREE MEALS PROGRAM FIVE DAYS A WEEK AND MANY PROGRAMS THROUGHOUT THE YEAR.
IN THIS PRESENTATION, YOU WILL SEE THAT THE FACILITY IS AT A 43% COST RECOVERY, WHICH IN MY EXPERIENCE IS INCREDIBLE FOR A SENIOR CITIZEN FACILITY OF THIS TYPE.
AT THIS TIME, I'D LIKE TO INTRODUCE MICHAEL LEVY, WHO'S THE ASSISTANT MANAGER.
THESE, UH, HE PLAYS AN IMPORTANT ROLE IN PROVIDING CUSTOMER SERVICE AND EXCEPTIONAL PROGRAMMING.
AND NOW I'D LIKE TO SHOW YOU A QUICK VIDEO THAT HIGHLIGHTS VARIOUS AREAS IN PROGRAMMING OF THIS AMAZING FACILITY.
WHILE THEY'RE CUING THAT UP, THEY'RE A VOTE CENTER.
UM, MICHAEL, THANK YOU ALL FOR WHAT YOU DO FOR CITIZENS AND ALLOWING THEM TO VOTE THERE.
THAT IS A STANDARD VOTE CENTER RIGHT NOW.
SO EVERY ELECTION NOT TO SERVE BY ELECTION.
TELL THEY THEY'RE SO GRACIOUS.
LET YOU I I HAVE A FRIENDS HERE, THANK GOD.
NOW WE'LL GO INTO THE SUMMIT OVERVIEW.
[00:45:03]
OUR FUNDING SOURCE IS PARK VENUE SALES, TAX AND USER FEES.OUR PURPOSE FOR THE SUMMIT IS A GRAND PRAIRIE PREMIER 50 PLUS CENTER FOR ACTIVE ADULTS TO ENHANCE THEIR HEALTH AND WELLBEING.
THE SUMMIT OFFERS MANY AMENITIES AND ACTIVITIES DESIGNED TO HELP OUR MEMBERS STAY FIT, HEALTHY, AND ENGAGED.
MEMBERS CAN ENJOY A VARIETY OF FITNESS EQUIPMENT AS WELL AS CLASSES AND SOCIAL EVENTS.
THE SUMMIT SUPPORTS THE FOLLOWING PERSONNEL.
15, UH, FULL-TIMERS, 30 PART-TIMERS, AND OVER 15 VOLUNTEER STAFF.
SOME OF THE HIGHLIGHTS FOR 24, WE HAD OVER 6,700 ACTIVE MEMBERSHIPS.
4,008 OF THOSE, OR 4,864 WERE RESIDENTS.
UH, WE REPLACED, UH, THE GYM, FLOORING AND LIGHTING.
WE ALSO REPLACED THE BALLROOM FLOORING.
WE HAD NEW LIGHTING AND FURNITURE IN, IN THE LOBBY AND CAFE.
WE UPDATED OUR KITCHEN EQUIPMENT.
WE PROVIDED OVER 24,000 MILLS THROUGH OUR CONGREGATE MILLS PROGRAM.
WE ALSO ADDED A NEW A DA BUS, WHICH IS A 12 PASSENGER BUS AND ADDED A GOLF CART THAT WE'RE GONNA BE SHARING WITH THE EPIC CENTRAL.
NOW I'M GONNA BE TURNING IT OVER TO STEVEN BOWLES.
UH, SIMILAR TO THE NEIGHBORHOOD REC CENTERS THAT WE DISCUSSED LAST TIME, THE MISSION OF THE SUMMIT ISN'T, UM, PURE PROFITABILITY, BUT RATHER TO ENHANCE THE LIVES OF THE PEOPLE THAT USE THE FACILITY.
UM, THAT BEING SAID, IT DOES HAVE A SUBSTANTIAL COST RECOVERY, UM, WITH, UH, ABOUT JUST UNDER A MILLION DOLLARS IN REVENUE COMING IN IN FY 24.
A LITTLE OVER A THIRD OF THAT WAS FROM YOUR STANDARD MEMBERSHIPS.
THAT'S GONNA BE THE PEOPLE THAT ARE PAYING FOR A MONTHLY OR ANNUAL MEMBERSHIP.
AND THOSE RATES ON THOSE MEMBERSHIPS HAVE NOT BEEN TOUCHED SINCE, UM, SINCE THE BUILDING WAS OPEN.
UM, PROVIDING AN AFFORDABLE RATE, ESPECIALLY FOR OUR RESIDENTS THAT ARE 65 AND OLDER, THAT MEMBERSHIP IS ONLY $7 A MONTH.
UM, AND THAT'S ROUGHLY 68% OF THE MEMBERS THERE AT THE SUMMIT ARE IN THAT DEMOGRAPHIC.
UH, IN ADDITION TO THAT, WE'VE PARTNERED WITH SOME WELLNESS PROGRAMS, NAMELY SILVER SNEAKERS AND RENEW ACTIVE IN THE LAST SEVERAL YEARS.
THESE ARE PROGRAMS THAT, UH, PEOPLE CAN SIGN UP FOR THROUGH THEIR HEALTH INSURANCE.
UM, AND THE REVENUES FROM THOSE HAVE BECOME A SIGNIFICANT PORTION OF THAT COST RECOVERY COMING IN AT ABOUT 28%.
UM, AND THEN IN ADDITION TO THAT, Y'ALL HAVE HEARD US TALK ABOUT THE MEALS PROGRAM THERE AT THE SUMMIT.
WE DO RECEIVE GRANT MONEY FOR THAT PROGRAM, ABOUT 103, UH, THOUSAND DOLLARS OR ABOUT 10% OF OUR OVERALL REVENUES.
AND THEN FILLING IN THE REST WITH, UH, SALES AT OUR CAFE, OUR PROGRAMS AND CLASSES, RENTALS OF THE SPACE, SENIOR TRIPS AND MORE.
UM, TOTAL EXPENSES FOR THE ENTIRE FACILITY ARE 2.27 MILLION.
UH, THE VAST MAJORITY OF THAT IS THE PERSONNEL THAT IT TAKES TO RUN THE FACILITY.
THE BUDGET, THE, UH, SUMMIT DOES HAVE 45 BUDGETED POSITIONS.
THAT'S 15 FULL-TIME AND 30 PART-TIME.
UH, AND ACTUALLY THAT NUMBER FOR FY 24 IS A LITTLE BIT LOW BECAUSE WE HAD SEVERAL VACANCIES THAT WENT ON THROUGHOUT THE YEAR.
UH, THOSE VACANCIES HAVE EITHER BEEN FILLED OR IN THE PROCESS OF BEING FILLED RIGHT NOW, UM, WHICH IS WHY YOU WILL SEE AN INCREASE IN PERSONNEL WHEN LOOKING AT THE FY 25 BUDGET.
UM, OUTSIDE OF THAT, UH, WE DO HAVE, UH, THE UTILITY COST TO KEEPING THAT BUILDING RUNNING.
THOSE HAVE INCREASED SOME OVER THE YEARS.
SUPPLIES, SERVICES, MAINTENANCE, AND THEN INSURANCE AND MISCELLANEOUS.
UM, BOTTOM LINE IS IT COSTS US ABOUT 1.2, UH, BUT JUST SHY OF $1.3 MILLION TO KEEP THAT FACILITY RUNNING IN FY 24.
NOW A HUNDRED PERCENT OF THAT DOES COME FROM THE PARK VENUE SALES TAX.
THAT'S THE QUARTER CENT SALES TAX AND PARK VENUE FUND.
UM, NO GENERAL FUND DOLLARS GO INTO THE SUMMITS.
UM, UH, MAINTAINING THE SUMMIT, KEEPING IT GOING.
UH, SO OVERALL THAT IS A COST RECOVERY OF 43%, WHICH IS A LITTLE BIT HIGHER THAN THE NEIGHBORHOOD REC CENTERS THAT WE DISCUSSED LAST TIME.
OH, I THOUGHT YOU WERE FINISHED.
UM, THIS WAS NOT PART OF THE EPIC WHEN THEY BUILT THE EFFORT TO USE THE COURSE AND SALES TAX TAX, IT WAS AN 8 CENT SALES TAX 20 SOME ODD YEARS AGO.
THE 8 CENT SALES TAX FOR THIS AND THE 8 CENT SALES TAX FOR THE BASEBALL FIELD RETIRED AT THE SAME TIME.
AND THAT'S WHAT WE USED, COMBINED WITH A NEW VOTE BY THE PUBLIC FOR A $75 MILLION QUARTER CENT SALES TAX TO BUILD THE EPIC, EPIC WATERS AND PLAY HEAD INTEREST.
IT WAS BECAUSE 8 CENT, BOTH 8 CENTS HAD RETIRED.
UM, THE PERSON EXPENSE, UH, ON AVERAGE WITH 45 45 EMPLOYEES, RIGHT? MM-HMM
UH, SO THE PART-TIME EMPLOYEES, THEY EARN WHAT, 17, $18 AN HOUR OR $30 AN HOUR?
[00:50:01]
UH, THEY'D BE CLOSER TO THE 17, 18.SOME OF THE, SOME OF THE, THE LIFEGUARDS AND POSITIONS.
UM, THEY, THOSE START AT 15, THOSE START AT $15 AN HOUR.
SO I DIDN'T CRUNCH IN THE NUMBERS.
30 TIMES, 15, MAYBE $400,000 MAYBE FOR THIS, FOR THEM.
AND THEN FOR THE OTHER 15, I'M JUST TRYING TO GET YOU AT, WHY IS THE PERSONNEL SO HIGH? I, I DON'T KNOW.
THAT'S WHY I WANTED, I APPRECIATE YOU GUYS PUTTING THIS TOGETHER.
'CAUSE I, IT MAY BE SIMILAR TO WHAT ANY OF YOUR PARTS, IF WE, IF WE THREW A SLIDE OUT THERE FOR THE EPIC, IT MAY BE SIMILAR.
I'M NOT WORRIED ABOUT THE EPIC BECAUSE WE HAVE THAT SALES TAX TO HELP OUT, BUT IT'S, YEAH.
WE SHOULDN'T EVER DIFFERENTIATE WHAT WE PAY AN EMPLOYEE AT THE SUMMIT VERSUS WHAT WE PAY AN EMPLOYEE.
I AGREE WITH THAT IS WHAT I'M, REGARDLESS OF THE FUNDING.
YES, I AGREE WITH YOU 100% ON THAT.
SO IF WE'RE GONNA TALK ABOUT PAY, UH, THAT'S A DEEP DIVE.
WHAT WE, THIS COUNCIL DID A NUMBER OF YEARS AGO, RAISE THE MINIMUM WE PAY ANYBODY MM-HMM
SO IF YOU WANT TO PUT IT ON THE AGENDA FOR A BRIEFING SOMETIME TO LOOK AT THE PAY WE PAID, I DON'T THINK WE SHOULD JUST LOOK AT THE PAY OF THE SUMMARY.
ONE OF THE NOTE ON THAT IS THAT'S NOT PURELY JUST SALARIES THAT WOULD INCLUDE, UH, RETIREMENT BENEFITS, HEALTHCARE, ALL OF THOSE TYPE OF THINGS WOULD BE INCLUDED IN THAT PERSONNEL SECTION OF THE CIRCLE AS WELL.
HOW MANY, YOU HAVE BEEN A PART TIME? 30.
WE HAVE 30 PART-TIME POSITIONS IN 15 FULL-TIME POSITIONS AT THE, AT THE SUMMIT, DID THEY RECEIVE THE INCREASE, THE RAISE FOR THIS YEAR? WE DID A MINIMUM FLOOR FOR ANYBODY THAT'S HIRED LAST 2%.
I THINK THE ONLY, UM, THE ONLY EMPLOYEES THAT WERE EXCLUDED FROM THAT WERE SEASONAL EMPLOYEES AND THE SUMMIT DOES NOT EMPLOY ANY SEASONAL EMPLOYEES.
THAT, THAT WAS THE QUESTION I WAS GONNA ASK TO, TO JUST GIVE US SOME INSIGHT BECAUSE IT'S AN INCREASE OF ABOUT 237 K FOR, UM, SALARY.
SO I WAS WONDERING IF THAT WAS THE RAISE PART OF THAT IS THE, UH, THE MERIT INCREASE THAT YOU'RE SPEAKING OF.
AND THEN PART OF IT IS FILLING THOSE VACANCIES THAT THEY HAD DURING THE FY 24 SEASON.
CAN YOU SPEAK ON THE INCREASE IN THE MAINTENANCE AND REPAIR? IS THERE SOME MAJOR WORK? UH, ABOUT 55 INCREASE AS WELL? YEAH.
SO IN THE LAST SEVERAL YEARS, AS, AS Y'ALL KNOW, THE, THE BUILDING'S OLDER NOW IT'S NOT, IT'S, I WOULDN'T CALL IT AN OLD BUILDING BY ANY MEANS, BUT IT'S BEEN OLDER THAN A DECADE.
A LOT OF TIMES WE HAD BEEN RELYING ON CAPITAL IMPROVEMENT PROJECT MONEY THAT WE HAD TO PICK UP THINGS HERE AND THERE.
BUT AS WE REALIZED THAT WE WERE SPENDING SOME OF THAT MONEY YEAR OVER YEAR, WE DECIDED TO INCLUDE IT IN PART OF THE OPERATING BUDGET BUDGET TO BE ABLE TO PLAN FOR THOSE EXPENSES IN ADVANCE.
MAYOR I YOU HAVE, BUT WE DO GREAT.
AND I'LL, UH, I'LL ACTUALLY TURN IT OVER TO MICHAEL TO, TO TELL ABOUT OUR VOLUNTEER PROGRAM, BUT THE SUMMIT DOES HAVE, I BELIEVE IT'S UP TO 50 VOLUNTEERS, UH, HELPING TO RUN THE CAFE AND MANY OTHER THINGS OUT THERE.
THE, UH, VOLUNTEER PROGRAM IS, IS ONE OF THE CORES OF HELPING OUR, I MEAN THE OPERATIONS BEEN ON CAFE READING SOMETIMES IN CAR DRIVING OUTSIDE OF OUR OUTSIDE OUR PARKING LOT.
ALL WE CAN'T DO WITHOUT OUR VOLUNTEERS.
AND EVEN ON THE FRIDAY NIGHT AND SATURDAY MATINEE MOVIES, UH, WE HAVE SOME SMILING VOLUNTEERS MAKING POPCORN.
AND AGAIN, IT'S, IT'S SUCH AN IMPORTANT AND VITAL PART OF OUR OPERATION.
AND THEY, AND NOT TO MENTION OUR NUTRITION PROGRAM, THEY COME IN AND THEY ARE STARTING DAILY AND SOME OF THEM WORKING, YOU KNOW, EASILY, YOU KNOW, 25, 30 HOURS IN A WEEK THAT THEY'RE JUST SO PASSIONATE FOR WHAT THEY DO.
AND WE'RE JUST, AGAIN, WE'RE THRILLED TO HAVE 'EM EACH AND EVERY DAY.
AND IT'S A, IT IS A, AGAIN, A VERY BIG PART OF OUR OPERATION AND WHAT THEY DO TO HELP US.
AND MAY I ALSO, UH, I MAY ASK OUR COMMENT THAT I'M THERE AT LEAST TWO TIMES A WEEK AND IT'S ALWAYS A PLEASURE TO GO THERE.
UH, AND YOU SAW THE LITTLE VIDEO OF PEOPLE SAYING NICE THINGS.
PEOPLE WILL COME UP TO ME AND TELL ME HOW MUCH THEY APPRECIATE IT.
AND UH, THERE ARE A FEW PEOPLE WHO DO COME UP AND SAY SOMETHING ELSE, BUT IT'S USUALLY ON THE DAYS THAT WE HAVE BIG EVENTS THERE AND THEY CAN'T GET A PARKING PLACE.
SO, UM, I'VE GOT HUGE COMPLIMENTS ON, UH, 50TH REUNION THAT WAS HELD THERE.
SO, UH, I'M SO PROUD OF THIS, OF AND PROUD TO BE A PART OF IT AND I'M VERY PROUD WE CAN OFFER THAT TO OUR CITIZENS.
SENIOR CITIZENS, UM, I MANY HAVE A QUESTION.
I WAS JUST BRANCH YOU A FEW DOLLARS OR FEW MEMBERS TOO.
WE ARE, WELL OUR MEMBERSHIP IS TYPICALLY PAYING $7 A MONTH.
[00:55:01]
THERE ARE A FEW DIFFERENT TIERS ON THE MEMBERSHIPS, BUT THE MOST POPULAR ONE IS THE, UH, GRAND PRAIRIE RESIDENT, 65 OR OLDER MEMBERSHIP.AND THAT MEMBERSHIP IS $7 A MONTH.
AND WE HAVEN'T CONSIDERED INCREASED IT TO LIKE $10.
WOULD THAT BE A MAJOR IMPACT ON RETIREES SECURITY? CAN MAYBE A SURVEY? I MEAN $3, THAT'S WHAT I'M TRYING TO SAY.
HAVE THAT, DID YOU DO THAT? ASK THAT BECAUSE, YOU KNOW, WAS YOUR QUESTION, AND WE HAVEN'T AND WE HAVEN'T INCREASED IN 10 YEARS AND EVERYTHING IS INCREASING COST, BUT I KNOW BE MINDFUL OF RETIREES.
TRUST ME, I DEFINITELY UNDERSTAND THAT.
BUT I DIDN'T THINK $3 GET ME BY THE SAME $3 MAY NOT MEAN ENOUGH TO BE WORTH IT.
BUT I WOULDN'T, I WOULD, I WOULD THINK IT WOULD BE APPROPRIATE TO HAVE A PART BOARD AND LET THEM DO THOSE MEMBERSHIP ISSUES AND GIVE US RECOMMENDATIONS VERSUS
SO ALL THE SILVER SNEAKERS DO OR DO THEY NOT? WELL, THE, SO THE, WE DON'T RECEIVE ANY MONEY FROM THE SILVER SNEAKERS MEMBERS THEMSELVES.
WE GET IT FROM THEIR INSURANCE.
SO I'M NOT SURE WHAT THEY PAY IN.
NO, WHAT DO WE GET? YEAH, SO WE GET $2 AND 50 CENTS A VISIT.
SO IF THEY VISIT MORE THAN EIGHT TIMES AND THAT'S EVERY MONTH WE GET A RECONCILIATION.
SO THEY VISIT MORE THAN EIGHT.
IF THEY, IF THEY VISIT EIGHT TIMES, THEY'RE PAYING US $24 IN A MONTH SO WE CORRECT.
AND THEN THE OTHER POPULAR INSURANCE COMPANY IS, UH, RENEW ACTIVE WITH THEM.
IT'S A FLAT RATE OF $20 EVERY MONTH.
AS LONG AS THEY COME AT LEAST ONCE SEVEN RATE.
MAYOR, UH, JUST ALSO WANTED TO REMIND Y'ALL THAT WE ARE DOING OUR PARKS OPEN MASTER PLAN AND Y'ALL ALL WILL BE INTERVIEWED ON AN INDIVIDUAL BASIS, MAY BE ONE OF THE THINGS WE TELL YOU.
AND YOU THE SAME DOES TALK ABOUT STUFF LIKE THAT.
WE'RE PROBABLY ONE IN, WELL I WOULD SAY THIS WAY.
THE PARK BOARD NEEDS TO LOOK AT RATES, NOT JUST SUMMIT.
THEY ALWAYS GIVE US RECOMMENDATIONS.
AND ONE OF WHAT I'M LOOKING AT IS THE LOSS AT THE, ON THE, THE BOTTOM LINE.
AND SO WE GOTTA FIGURE OUT SOME KIND OF CREATIVE WAY TO AT LEAST STOP THE BLEED EVEN THOUGH WE KNOW, WE KNOW.
I DON'T LOOK THAT THAT WAY, SIR.
TO ME IT'S, I GREW UP AT A REC CENTER AND THE REC CENTERS NEVER MAKE MONEY.
SO I DON'T LOOK AT STOP THE LOSSES.
I WANT TO MAKE SURE WE'RE GIVING PEOPLE A BENEFIT AND IT'S ONE OF THE MOST FROM, FOR A, A DOLLAR OF WHAT PEOPLE PAY IN OUR CITY, IT'S PROBABLY ONE OF THE MOST BENEFICIAL WAYS THAT WE'RE IMPROVING PEOPLE'S LIVES.
SO, UH, IN MY OPINION, IT'S A DOLLAR IS A SEVEN, IT'S A A DOLLAR WELL SUPPLEMENT IN.
I AGREE THE BENEFIT OUTWEIGH THE COST, BUT LOOKING AT IT FROM A FINANCIAL PERSPECTIVE AND, AND BEING THE TAX TAXPAYER'S PERSPECTIVE, I JUST DON'T WANNA DISMISS AN OPPORTUNITY TO MAYBE STOP THE BLEED.
I'M NOT SAYING WE DON'T CONTINUE, WE DON'T STOP SUPPLEMENTING, BUT I KEEP SEEING AN INCREASE OVER THIS.
SOMETHING GET, I'VE SAID THAT'S AT LEAST YOU HAVE YOURS.
SO ONE THING I JUST CURIOUS, I MEAN IT'S NOT JUST RESIDENTS.
THERE'S PEOPLE THAT DON'T LIVE IN GRAND PRAIRIE, RIGHT? SO THAT'S ANOTHER FACTOR THAT YOU MIGHT WANT TO LOOK AT.
COULD BE ANYONE THAT DOES KIND LIVE IN GRAND PRAIRIE MAYBE RAISE THAT.
THERE'S GONNA BE SOMEBODY LIVES IN.
SO, SO I MEAN IT'S JUST TO EXPLORE, UM, MANFIELD.
MY MY QUESTION AS WELL IS, UM, I KNOW THAT SURROUNDING CITIES RIGHT NOW ARE TRYING TO DO SOMETHING SIMILAR IN THEIR CITIES.
SO JUST BEING, I'M JUST, IT IS SOMETHING TO KEEP AN EYE ON, TRYING TO FIGURE OUT WHAT THEY'RE DOING IN THEIR CENTER.
SEE WHETHER THAT, WHETHER IT'S PROGRAMMING YEAH.
SO A A COUPLE OF THINGS ON THAT POINT.
I DO KNOW THAT SOME OF THE, UM, SURROUNDING CITIES, YOU KNOW, OBVIOUSLY WHEN THE SUMMIT OPENED IT WAS KIND OF THE FIRST THING LIKE THIS.
THERE WASN'T A LOT TO COMPARE IT TO.
NOW, NOW OTHER CITIES HAVE STARTED TO COME ON BOARD.
I KNOW I THINK ARLINGTON'S OPENING ONE SOON.
UM, IT MIGHT BE TIME TO DO SOME MORE BENCHMARKING SINCE THERE ARE COMPARABLES TO LOOK AT.
UH, AND THAT MIGHT BE SOMETHING THAT
[01:00:01]
WE BRING TO OUR PARK BOARD TO DISCUSS.UM, YOU BROUGHT UP THE NON-RESIDENTIAL RATES AND I JUST WANNA BRING UP REAL FAST.
WE DO HAVE, UM, ACTUALLY I'VE GOT THE EXACT NUMBER HERE.
27.6% OF OUR MEMBERS AT THE SUMMIT ARE NON-RESIDENTS AND THEY DO PAY A SUBSTANTIALLY HIGHER RATE.
WHEN YOU SAY SUBSTANTIALLY, WHAT IS IT? YEAH, SO THE, THAT $7 MEMBERSHIP THAT WE WERE JUST TALKING ABOUT, THAT'S FOR AGE 65 AND OLDER RESIDENT.
IF YOU'RE A NON-RESIDENT AGE 65 AND OLDER, YOU'RE PAYING $22 A MONTH.
IF YOU ARE BELOW, I CAN PUT THE THREE BUCKS ON THEM IF YOU ARE, UM, SAVES MORE ROOM FOR US.
AND THE OUT, OUT OF GRAND PRAIRIE RESIDENT, HOW MUCH? 27 MONTHS? 22.
IF YOU ARE, IF YOU ARE UNDER 65 AND YOU'RE A GRAND PRAIRIE RESIDENT, THAT'S ALSO 22.
SO IT'S THE SAME PRICE FOR A UNDER 65 RESIDENT OR A OVER 65 NON-RESIDENT.
IF YOU ARE A OUT OR A NON-RESIDENT UNDER 65, UH, YOUR RATE IS
WE MADE THE OTHER HOURS AND INCLUDE SOME PLUS.
I THINK IT WOULD HAVE A SIDE BENEFIT TO GIVE OUR CITIZENS A LITTLE BIT MORE SPACE.
UH, SO, UH, WHILE WE'RE TALKING ABOUT THIS AND WE DO NOT HAVE AN EXECUTIVE SESSION, JUST BROAD BRUSH, HOW MANY EMPLOYEES DO WE HAVE? TOTAL OF 1800.
UH, IN BETWEEN PART-TIME AND SEASON ONLY.
HOW MANY IN THE POLICE DEPARTMENT? 300 SOMETHING? UH, 322 2 80.
WE, WE'VE GOT OH, THAT'S TRUE.
5 23, I THINK YOUR TOTAL 5 23.
I GOT A SWEET COMMENT SAYING, ARE THEY A REAL POLICE OFFICER? MARY? I SAID, NO, THEY DON'T CARRY A GUN.
UM, SO ANYBODY ELSE HAVE ANY QUESTIONS? COMMENT MR. DEPART SENATE TEAM? UH, I WOULD LIKE TO REMIND EVERYBODY, MARY PRO PENON DID NOT, UH, RUTHIE JACKSON SPEARHEADED ALONG MARY THE SUMMIT AND SHE DID BY SAYING YES, WE'RE TAKING CARE OF OUR, IT WAS AFTER WE SPENT A LOT OF MONEY ON
AND THAT SPEARHEADED STAFF, LOOKING AT WAYS WE COULD BUILD SOMETHING LIKE THE SUN WITHIN THE FIRST FIVE YEARS OF IT BEING OPENED, IT RECEIVED AWARDS NATIONALLY.
SOME OF THE PIPES MAY STILL BE THERE, BUT, UH, IT WAS AN AWARD-WINNING STATE OF THE ART FIRST OF THIS TIME FACILITY.
AND AS Y'ALL SAID, OTHER CITIES ARE TYPING IT OUT.
MAY HAVE TURNED OVER TO YOU FOR AN AGENDA REVIEW.
WE HAVE ITEMS AND I BEEN ADVISED THAT WE, THAT WILL BE REMOVING ITEM NUMBER 2010.
SO ARE THERE ANY QUESTIONS? ARE WE NO.
ANY OTHERS? I JUST HAVE A COMMENT ON THE NO MORE QUESTIONS.
SO ALSO, MAYOR, I GOT A NOTE ON 28.
[01:05:01]
YEAH, WHATEVER YOU GOT FROM, WELL, RECESS.