[CC Briefings 09192023]
[00:00:07]
ALRIGHT, BROTHER.WE'VE GOT, UH, COUNCIL MEMBER HUMPHREYS OUT SICK THIS EVENING, SO WE'LL PROCEED ON, UH, WITHOUT HIM.
UH, WELCOME BACK, COUNCIL MEMBER JOHNSON.
AND WE'RE ALL SORRY FOR YOUR LOSS OF YOUR GOOD NAVY FRIEND AND GLAD YOU WERE ABLE TO GO WITH RESPECT.
IN ABOUT, UH, TWO WEEKS, FIRE STATION SIX WILL OFFICIALLY CLOSE.
IT'LL GO THROUGH AN ASBESTOS REMEDIATION.
WE'LL BE ABLE TO USE IT FOR A FEW WEEKS FOR SOME TRAINING EXERCISES, AND THEN IT WILL BEGIN THE DEMO LOCK, THE DEMOLITION PROCESS AND, AND THE REBUILD PROCESS BECAUSE THAT'S SUCH A NEIGHBORHOOD FIRE STATION AND I THINK IT'S, UH, COUNCILMAN S'S DISTRICT.
UH, WE WANTED TO SHOW YOU THE COMMUNICATION PLAN AND MAKE SURE YOU WERE COMFORTABLE WITH IT.
AND THEN I'LL GIVE YOU A BRIEF UPDATE ON OPERATIONS AND HOW WE'RE GONNA KEEP THE DISTRICT SAFE.
WE HAVE A, A NEW WEBSITE DEVELOPED JUST FOR THE CLOSURE WITH A QR CODE.
I KNOW WEBSITES ARE SORT OF A DYING THING, BUT STILL A LOT OF PEOPLE USE THEM.
AND WE ALSO HAVE ALL SOCIAL MEDIA.
OBVIOUSLY WE'RE GONNA HIT ALL OF OUR SOCIAL MEDIA MULTIPLE TIMES A MONTH, AND THEN PROBABLY MULTIPLE TIMES IN 2024, JUST AS A REMINDER TO OUR CITIZENS THAT, HEY, THE STATION'S COMING, BUT IT IS CLOSED RIGHT NOW.
WE'RE ALSO GOING TO WALK DOOR TO DOOR IN EVERY HOME THAT SURROUNDS THE FIRE STATION AND WE'RE GONNA PUT A DOOR FLOWER ON BOTH ENGLISH AND SPANISH.
THAT JUST GIVES THEM AN UPDATE ON, HEY, HERE'S WHAT'S HAPPENING, BECAUSE THEY'RE ABOUT TO SEE A LOT OF CONSTRUCTION AND I JUST WANT THEM TO BE AWARE OF WHAT'S HAPPENING.
PLUS, SOMETIMES PEOPLE WALK RIGHT ACROSS THE STREET TO GET THEIR BLOOD PRESSURE CHECKED OR THOSE, THAT'S NOT GONNA BE AN OPTION.
SO WE WANT TO HIT THE NEIGHBORS THAT PHYSICALLY SEE US AND WE'RE GONNA GIVE THEM A DOOR FLYER.
AND THEN FINALLY, I THINK THERE'S SOME, STILL SOME WORTH TO BILLBOARD SIGN.
SO WE'LL HAVE A FOUR BY EIGHT BILLBOARD AT EACH END OF THE PROPERTY.
UH, THAT'LL BASICALLY HAVE THE SAME INFORMATION WITH THE PIC, THE RENDERING OF THE NEW STATION WITH JUST THE TIMELINE.
SO WE'RE GONNA DO A FOUR PHASE APPROACH, SOCIAL MEDIA, PHYSICAL, UH, WEBSITES, AND THEN THE SITE.
SO THAT'S ABOUT AS MUCH AS WE CAN SATURATE THAT AREA TO KEEP THEM EDUCATED.
SO THAT IS THE COMMUNICATIONS PLAN.
BEFORE I TALK ABOUT OPERATION, I MEAN MAYOR COUNCIL, DID ANYBODY HAVE A QUESTION ON THE COMMUNICATIONS? DOES IT LOOK ADEQUATE ENOUGH FOR, I THINK IT'S YOUR DISTRICT.
SO LET'S TALK ABOUT OPERATIONS.
SO HOW ARE WE GONNA KEEP THE DISTRICT SAFE? THE BEAUTY OF OUR SYSTEM IS FIRE STATIONS ARE NO LONGER NEIGHBORHOOD BASED.
THEY'RE PART OF THE BUSY SYSTEM WE RUN IN THE CITY, NO MATTER WHO'S GONNA KNOCK ON THAT FRONT DOOR, IT WILL BE A PARAMEDIC NO MATTER WHO, WHETHER IT'S A BIG RED FIRE TRUCK, AN AMBULANCE, A FIRE ENGINE, YOU HAVE A FULL PARAMEDIC FIRE DEPARTMENT.
SO FOR 71% OF WHAT WE DO, WHICH IS MEDICINE, NO MATTER WHO SHOWS UP, THEY'RE GONNA HAVE A PARAMEDIC WITH ALL THE EQUIPMENT WE'RE GONNA ROTATE FIRE.
THE AMBULANCE OUTTA THAT STATION WILL BE HOUSED AT THE MARSHALL FIRE STATION.
FIRE STATION THREE, THAT'S A BUSY AREA.
ANYWAY, IT'LL BACKFILL EASILY INTO THAT DISTRICT.
AND THEN THE FIRE ENGINE WILL GO DOWN TO THE POLO STATION.
SO WE GOTTA SPLIT THE APPARATUS, FIRE ENGINE AT POLO AMBULANCE AT MARSHALL.
BUT THEY'RE GONNA DRIVE THE NEIGHBORHOOD DAILY.
EVERY WEEKEND THEY'LL BE DRIVING THE NEIGHBORHOOD.
WHEN THEY'RE OUT AT TRAINING, OTHER STATIONS WILL BE DRIVING THE NEIGHBORHOOD.
THIS IS EXACTLY LIKE WE DID WHEN WE CLOSED FIRE STATION FOUR AND THIS CLEMSON'S DISTRICT, WE WERE VISIBLE, WE WERE THERE AND WE NEVER GOT ONE.
COMPLAINER HAD ONE PROBLEM, SO WE'LL JUST KEEP OUR FINGERS CROSSED.
IT'S GONNA TAKE ABOUT ANDY 12, 14 MONTHS.
THIS IS A PRETTY SIMPLE PROJECT.
I'M HOPING IT GOES A LITTLE QUICKER.
UH, BUT THAT STATION WAS BUILT IN 1974.
I THINK FOX AND JACOB MAY HAVE BUILT IT, SO IT IS PLUMBING'S COLLAPSED.
IT'S JUST A NIGHTMARE THERE NOW.
SO THAT'S THE OPERATIONAL PLAN.
I WANTED TO KEEP IT VERY SIMPLE FOR YOU GUYS, UH, AND HOPE YOU FEEL COMFORTABLE WITH WHAT WE'RE DOING.
WE'RE DOING SIMILAR, SO THANKS.
IS THERE A ANOTHER ONE THAT'S NEXT TO CLOSE OR ANYTHING? NO TO, WELL, TO REFURBISH NO, THIS, THIS DOESN'T, THE UH, THE AIRPORT STATION, WHICH IS BEHIND THE FENCE, UH, IS, IS A NIGHTMARE FOR THE AIRPORT, RIGHT? ESPECIALLY AS BUSY AS IT GET, UH, TALKING WITH MARK.
MAYBE ONE DAY WE FIND A LITTLE PROPERTY OUTSIDE AND THINK ABOUT MOVING IT, BUT THAT'S NOT ANYWHERE.
WE'RE BUILDING STATION 11 AND DON'T HAVE TO MOVE
[00:05:01]
ANYBODY AROUND TODAY.MY HANDOUT SHOULD BE WITHDRAWN BY THAT
THAT'S THE PLAN MAYOR, WE'VE GOT RIGHT HERE, FIXING OF QING UP THE PRESENTATION AND BUDGET WORKSHOP.
Y'ALL REQUESTED THAT WE, UH, REVIEW THE PRAIRIE LIGHTS FEE, SO HERE WE ARE.
LOOK FORWARD TO GETTING THOSE FEEDBACK.
GOOD AFTERNOON, MAYOR COUNCIL, RAY SARTA, PARKS AND REC DIRECTOR.
UH, BEFORE I START, I JUST KIND OF WANNA INTRODUCE TWO INDIVIDUALS HERE.
KELLY ELMAN, WHO IS OUR, UM, UH, MARKETING, UH, SUPERVISOR, AND HE'S ALSO, UH, OVERSEEING OUR SPECIAL EVENTS, UH, FOR THE TIME BEING.
AND THEN WE HAVE STEVEN BOES, WHO'S OUR FISCAL MANAGER.
SO I'LL BE TALKING TO A LITTLE BIT ABOUT CURRY LIGHTS.
UH, SOME OF THE, UH, CAR PRICING FOR 20 FISCAL YEAR 2024.
AS YOU CAN SEE IN THIS CHART, THE, UH, AND BY THE WAY, I'VE NEVER BEEN TO A ALLIANCE GO OUT THERE THE FIRST TIME BEFORE IT'S OPEN.
SO AS YOU CAN SEE THAT THE PRICING LEVEL SINCE 2017 TO 2019 WAS PRETTY FLAT AT $45.
UH, YOU SEE THE DIP IN 2020, AND THAT'S BECAUSE OF THE COVID.
UH, WE WEREN'T ABLE TO GET OUT OF OUR VEHICLES AND SO WE DROPPED THE PRICE OF $30.
AND THEN IN 2021, WE HAD A PARTIAL OPENING OF THE VILLAGE, OF THE HOLIDAY VILLAGE.
AND THEN IN 22, WE WENT UP BACK UP TO $50.
AND THEN THIS YEAR WE'RE PROPOSING, AGAIN, $50 SOME OF THE GENERAL ADMISSION, UH, PRICING HISTORY.
IN 20 17, 20 18, WE HAD, UH, THESE THINGS CALLED PRIME NIGHTS.
THOSE, AND I'LL SHOW Y'ALL HERE IN THE NEXT SLIDE HERE IN A FEW MINUTES.
UH, THOSE WERE THE TYPICAL NIGHTS THAT WE WERE TYPICALLY VERY, UH, HAD OVER LIKE 900 CARS.
AND THEN, UH, THE VEHICLES ON NON-PRIME NIGHTS WERE $35.
AND THAT'S WHEN, THAT'S USUALLY DURING THE WEEKDAYS.
UM, IN 2019, UH, PRICE VEHICLE WITH THE $45 AND, UH, PROMOTIONAL CODES AND COUPONS WERE OFFERED.
SO YOU COULD ACTUALLY GET IT, UH, FOR $30 IF YOU USE THE CODES IN THE COUPONS.
IN, IN, UH, 2020, AS I MENTIONED, WE DID A MO MODIFIED AND IT WAS $30 PER VEHICLE, UH, AND IT WAS ONLY A DRIVE THROUGH.
AND THEN IN, UH, 21 WE DID A MODIFIED DUE TO THE COVID AND IT WAS SET AT $40 PER VEHICLE.
AND THE REASON IS BECAUSE THE HOLIDAY VILLAGE WAS PARTIALLY REOPENED AND 22, UH, WE PRICE INCREASE WENT TO $50 PER VEHICLE.
UH, THE HOLIDAY VILLAGE WAS FULLY OPEN, AND AGAIN, WE DID PROMOTIONAL CODES AND COUPONS WHERE YOU COULD ACTUALLY GET, UH, IN FOR $35.
IF YOU LOOK AT THE TOP OF THE RED, UM, SINGLE FIVE IS AT, UH, WITH MAXIMUM CAPACITY AT 900 OR MORE CARS.
UH, MODERATE IS, UH, IN THE YELLOW FOR 501 TO 900 CARS.
AND THE GREEN, UH, IS LOW, UH, UNDER 500 CARS.
WE'D LOVE TO SEE EVERYTHING ALL RED.
BUT UNFORTUNATELY THAT THAT DOESN'T HAPPEN.
BUT WE'RE GONNA BE OPENING UP ON, UH, THANKSGIVING NIGHT.
WE WILL HAVE A PRETTY GOOD MODERATE, UH, 500 TO 900 CARS, UH, IN THE RED, UH, FRIDAY AND SATURDAY ON THE 24TH AND 25TH, WE USUALLY GEAR BACK UP TO MAXIMUM CAPACITY.
AND THEN, UM, YOU CAN SEE IN DECEMBER THE MAXIMUM CAPACITY, UH, WE'RE PRETTY MUCH, UH, MAX STAFF EXCEPT FOR THE FIRST TWO WEEKS, THE FOURTH THROUGH THE SEVENTH, AND THE 11TH THROUGH THE 14TH.
WE'RE EITHER AT LOAD TO MODERATE DURING THE WEEKDAYS, UH, AND WE RUN ALL THE WAY TO THE 31ST.
THE PRO THE 2030 PRICING PROPOSAL.
UH, IF YOU LOOK ON THE LEFT HAND SIDE, YOU'LL SEE THAT THE GENERAL ADMISSION FOR THE CARS THAT WE'RE PROPOSING IS $50.
IF YOU LOOKED AT 2022, WE ACTUALLY HAD 24,209 VEHICLES COME THROUGH, WHICH WAS THE, FOR GENERAL ADMISSION.
AS YOU CAN TELL, 95% WAS ALL CARS.
LIMO AND SHOVELS WAS 67, UH, BUSES.
WE HAD NINE BUSES THAT CAME THROUGH.
AND THESE ARE THE PERCENTAGES ON THE RIGHT HAND SIDE.
AND THEN ON THE, THE BLUE SIDE WHERE IT SAYS FAST PASS, UH, THE PROPOSED PRICING PER CAR IS $149 LIMOS AND SHUTTLES IS 1 99 AND BUS IS 2 49.
[00:10:01]
THAT'S WHERE YOU DON'T HAVE TO WAIT IN LINE, YOU JUST GO THROUGH THE FAST PASS.IN 2022, WE ACTUALLY HAD OVER A THOUSAND VEHICLES COME THROUGH THE FAST PASS LINE, WE HAD 38 SHUTTLES AND LIMOS, AND THEN 12 BUSES.
THIS YEAR, WE'RE ALSO OFFERING, UH, UH, UH, 30 30% OFF ON A $35 CAR RATE, WHICH IS, THAT'S GONNA BE THROUGH THE, UH, THE NIGHTS THAT WE HAVE LOW ATTENDANCE, UH, WHICH IS USUALLY THE FIRST, FIRST WEEK AND USUALLY THE SECOND WEEK.
UH, GRAND PRIX RESIDENTS, THERE'LL BE A COUPON IN THE PIPELINE NEWSLETTER, UH, WHICH THEY CAN USE MONDAY THROUGH FRIDAY, NOVEMBER 27TH THROUGH THE 20, UH, THROUGH DECEMBER 1ST.
SOME OF THE PRICING PRO PROPOSALS FOR GENERAL CAR ADMISSIONS, UH, IF YOU LOOK, UH, ON THE LEFT HAND SIDE, PRICE PER CAR, IF WE WERE TO GO TO $40 AT OUR FIVE YEAR AVERAGE, WHICH WE AVERAGE 31,440 VEHICLES, WE PROJECTED A REVENUE OF ABOUT ONE POINT A LITTLE UNDER 1.4 MILLION.
WITH OUR PROJECTED EXPENSES ABOUT 1.5, WE WOULD BE, UH, IN THE RED $120,000.
IF WE BUMPED IT UP TO $45 AT 31,440 VEHICLES, WE'D BE LOOKING A LITTLE OVER 1.5 MILLION.
UH, AND THEN PROJECTED EXPENSES AT 1.5, WHICH WOULD BE GIVEN A DIFFERENCE OF 37,000 IN THE PROFIT.
IF WE GO TO THE $50, WHICH IS WHAT WE'RE PROPOSING, WE'RE LOOKING AT, UH, $1.7 MILLION WITH THE PROJECTED EXPENSE OF 1.5, WHICH WOULD BE $194,000 PROFIT.
UH, AND THEN JUST JUST FOR CURIOSITY, WE PUT $60, NOT THAT WE'RE GONNA RAISE IT TO $60, BUT AT 31,440 VEHICLES, YOU'RE LOOKING AT OVER $2 MILLION REVENUE PROJECTIONS WITH A 1.5, UH, PROJECTED EXPENSE WOULD BE MAKING IT A LITTLE OVER HALF A MILLION DOLLARS.
UH, MAKE SURE Y'ALL, Y'ALL SAVE THIS DATE.
IT'S NOVEMBER 16TH, 2020, IT'S THREE AT 7:00 PM UH, AND UH, THIS IS VIP AND MEDIA NIGHT.
I HEAR IT'S A BIG ATTRACTION FOR THAT NIGHT.
WITH THAT, I'LL OPEN IT UP FOR ANY COMMENTS OR QUESTIONS THAT Y'ALL MAY HAVE.
COUNCIL MEMBER JOHNSON, UM, HOW MUCH DO WE MAKE ON THE CONCESSIONS, YOU KNOW, THE, UH, IN THE STORE AND ALL THAT? HOW MUCH? YEAH, I'M GONNA, OUR FISCAL MANAGER STEVEN BOES, CAN YOU PLEASE ANSWER THAT? YEAH, SO, UH, WE HAVE TWO CONTRACTS IN PLACE FOR CONCESSIONS.
THERE'S THE INSIDE THE TANK CONCESSIONS, WHICH IS WITH, UH, JAY BOBS AND THEN THE OUTDOOR ONE, WHICH IS WITH THE CAR, THE SAME COMPANY, THOSE, THE CARNIVAL RIGHTS AND ALL THAT.
UM, BOTH OF THOSE, I BELIEVE, I'LL, I'LL GET THE EXACT NUMBERS FOR YOU, BUT THEY'RE SET AT A RATE, I BELIEVE 18% OF THEIR GROSS SALES.
UM, AND SO, UH, SIMILAR, WERE THEY IN 2022? UH, I'LL HAVE TO GET THOSE NUMBERS FOR YOU.
I KNOW THAT THE INSIDE THAT, ACTUALLY I HAVE AN ESTIMATE WHERE THE INSIDE ONE WAS RIGHT AROUND $72,000 WAS WHAT CITY PORTION IT WAS.
AND THE OUTDOOR CONCESSION WAS, UM, 33,000.
SO WE, WE EARNED, UH, OVER A HUNDRED THOUSAND.
THAT'S THE MOST SIGNIFICANT PORTION OF OUR REVENUE OUTSIDE OF OUR GATE FEES.
SO OBVIOUSLY OUR BIGGEST, UH, SOURCE OF REVENUE IS THE GATE.
UM, AND THE NEXT BIGGEST PORTION COMES FROM OUR CONCESSION SALES FOLLOWED BY OUR OTHER VENDORS.
DO YOU THINK IF WE OFFERED GRAND PRAIRIE RESIDENCE IN COUPON WHEN THEY CAME TO $5 OFF AT THE GIFT SHOP, DO YOU THINK THEY WOULD SPEND MORE MONEY? ABSOLUTELY.
WE CAN DEFINITELY LOOK AT THAT.
YOU GOOD? YOU GOOD? COUNCIL
THANK YOU FOR THAT PRESENTATION, RAY.
UM, LAST YEAR, WHENEVER WE HAD PRAIRIE LIGHTS, WE HAD A LOT OF RED SEND US MESSAGES FACEBOOK AND EMAILING THIS REGARDING THE PRICE AND THE DIFFICULTY WHEN IT CAME TO PAYING FOR IT.
SO I'M ACQUIRING, ARE WE ABLE TO MAKE A SUGGESTION TONIGHT TO CHANGE THE PRICE? WE CAN DO ANYTHING WE WANT TO TONIGHT.
SO I, I WOULD PERSONALLY SUGGEST, UM, EITHER MOVING IT BACK TO THE 20 17 20 18 MODEL, $45 FOR PRIME NIGHTS AND FOR NON-PRIME.
UM, PERSONALLY I WOULD PREFER THE $40 FOR PRIME FOR NON-PRIME, BUT I UNDERSTAND JUNIOR, MAYBE A DIFFERENT TAKE ON THAT.
WE HAVE A LOT OF OUT OF TOWN GUESTS COME.
I WOULD BE MORE IN FAVOR OF GIVING A STEEPER DISCOUNT
[00:15:01]
TO OUR CITIZENS.UM, THROUGH COUPONS AND, AND THAT WAY, AND NOT LIMIT IT TO CERTAIN DAYS.
IF THEY'RE A CITIZEN, THEY GET 10 BUCKS OFF.
WE JUST PUT IT ON OUR WEBSITE.
WE COULD PUT IT ON WHATEVER WE WANT TO.
BUT I WOULD THINK I WOULD PREFER IT TO BE MAILED OUT IN THE PIPELINE AND OUR, THE WATER BILLS.
THAT WAY PEOPLE CAN'T GO ONLINE AND DOWNLOAD IT.
MAYOR, FOR THOSE THAT LIVE IN APARTMENTS, FOR EXAMPLE, THAT AREN'T RECEIVING THE WATER, THE PIPELINE CORRECT.
IS IT POSSIBLE TO, THEY COME UP TO THE PEOPLE, THEY SHOW THEIR ID A LIVING ROOM? WHAT DO YOU THINK, MEGAN? I WOULD SUGGEST THAT WE COULD PUT SOME COUPONS UP AT CITY HALL AND THEN JUST PROMOTE, IF YOU WANT A COUPON, YOU CAN COME UP TO CITY HALL AND YOU CAN'T, YOU CAN'T BOOK IT ONLINE.
THERE'S NO WAY TO PROVE IF YOU'RE A RESIDENT OR NOT IF YOU BOOK IT ONLINE.
SO WE HAVE TO DO SOME KIND OF PAPER TYPE OF SITUATION.
WE UNDERSTAND THAT, BUT THAT'S WHY IF WE PUT IT IN THE PIPELINE AND THAT I WANT, I WANT OUR CITIZENS TO GET A DISCOUNT.
BUT I'D RATHER THAT THAN REDUCE THE WHOLE FEE.
UH, I WOULD PROPOSE THAT WE TAKE ACTION TONIGHT.
IT'S ON THE AGENDA THAT WE WANT TO TAKE ACTION TONIGHT TO ACCEPT THERE.
AND I HADN'T THOUGHT OF THIS UNTIL Y'ALL STARTED THINKING, I THINK IT'S A GOOD IDEA.
ACCEPT THEIR PROPOSED RATES, BUT DO A DISCOUNT OF WHAT, 10 BUCKS? YEAH, I THINK THAT'S FAIR.
I, I DON'T THINK WE NEED TO REALLY LOOK AT THIS AS HAVING TO MAKE THE MONEY.
I DON'T WANT US TO DIP IN THE BUDGET PART, BUT IF WE MAKE SOME, WE DO.
YOU KNOW, I THINK IF ANYTHING, JUST COVER OUR COST.
$140,000 IN EARNINGS RIGHT NOW, SO IT'S NOT GONNA CUT THAT MUCH.
IS 10 BUCKS OKAY WITH Y'ALL? YES.
THE QUESTION, MAYOR, HOW, HOW ARE WE GONNA IZE THAT? LIKE HOW, HOW ARE WE GONNA MAKE THAT HAPPEN? WILL PEOPLE COME UP AND SHOW THEIR ID FOR THOSE THAT DON'T LIVE IN, WHAT DO YOU, WHAT DO WE DO? THAT'S WHY I WOULD SUGGESTING IT WOULD BE GOOD TO HAVE A CENTRAL PLACE WHERE SOMEBODY COULD PRESENT THEIR ID AHEAD OF TIME AND THEN THEY GET A COUPON AND THAT WAY, BECAUSE THE LINE'S GONNA BE REALLY LONG IF THE PERSON AT THE GATE IS, CAN WE HAVE 'EM AVAILABLE IN ALL THE LIBRARIES ALSO? THAT'S WHAT I WAS THINKING, PETER SAYING YES, THAT'S WHAT I SEE.
THAT WOULD, WE DON'T WANT 'EM TO HAVE TO COME TO CITY HALL, BUT WE WANT 'EM TO PICK UP A COUPON.
I'D LOVE ALSO MY UNDERSTANDING TOO IS, UH, THE $50 ACTUALLY, I, I THINK IT HELPED A LITTLE BIT ON TRAFFIC CHIEF, UH,
UM, THERE, THERE IS SOMETHING TO BE SAID FOR GIVING THEM THE DISCOUNT ON OFF NIGHTS, BUT I DON'T THINK I WANT TO DO IT JUST ON THE GREEN.
MAYBE WE DO IT ON THE GREEN AND YELLOW NIGHTS OR EVERY NIGHT.
I DON'T CARE IF THEY WANNA STAY IN LINE.
I, I'D RATHER JUST DO A FLAT AND, AND NO, NO, NO EXPLAINING.
YEAH, IF THEY WANNA STAND IN LINE, THEY STAND IN LINE, LINE ITSELF MAY SELF CONTROL ITSELF, BUT PROBABLY WON'T.
THE ONLY, THE ONLY FEEDBACK I WOULD, I WOULD HOPEFULLY HANG ON GATE AS IT RELATES TO TRAFFIC.
UH, I WOULD TELL YOU THERE'S A DIRECT CORRELATION WITH THE LOWER PRICE POINT TO HIGHER TRAFFIC VOLUME.
I SUSPECT, DEPENDING ON HOW LOW YOU GO, YOU MAY BE TRADING, UH, COMPLAINTS ABOUT THE PRICE POINT FOR COMPLAINTS, UH, OF CARS WAITING ON LAKERIDGE.
IT'S, IT'S A, WE HAVE CARS THAT'LL WAIT AS LONG AS FOUR HOURS.
UH, AND THE OTHER CHALLENGE IS OUR COST FOR BEING ABLE TO SAFELY MANAGE THIS GO UP DRAMATICALLY.
'CAUSE THEY HAVE TO STAFF IT WITH A LOT MORE COPS AND MOTOR OFFICERS.
SO LET'S LOOK AT THAT CHART THERE.
WE HEAR, YOU SEE THERE'S A LOT OF RED AND IF WE EXCLUDE THOSE FOR THE DISCOUNT, I THINK THERE'S TOO MANY TO EXCLUDE.
I DON'T KNOW MR. MAYOR, YOUR IDEA ABOUT GRAND PRIX RESIDENTS COMING UP HERE AND, UH, SHOWING AN ID TO GET A COUPON PROBABLY WOULDN'T, WOULDN'T BE A BIG ISSUE FOR US.
BUT IF YOU DECIDE, UH, HUMBLY SUBMIT, IF YOU DROP IT TO 40 OR 35, UM, WE'RE NOT TAKE TALKING ABOUT DROPPING IT FOR EVERYBODY TO 40, BUT WE ARE TALKING ABOUT DROPPING IT FOR YOU CITIZENS THAT HAVE THE COUPON REPORT.
AND, AND I THINK IT WAS 10% OR SOMETHING LIKE THAT.
I DON'T THINK THAT'D BE A MEANINGFUL DIFFERENCE.
10% OF YOUR OVERALL VOLUME WAS, AS I UNDERSTOOD IT WAS FROM, UH, THOSE DISCOUNTED GRAND PRI OKAY.
CAN WE GO BACK TO THE PRICE POINT? THANKS.
SO FACTORING IN, WELL DO YOU KNOW OF THE REVENUE, HOW, HOW MUCH OF THAT IS FROM GRAND PRIX RESIDENTS VERSUS WE NEVER SHOW IDS, BUT WE HAVE A GREAT NEW TOOL CALLED PLACER.
[00:20:01]
WE ACTUALLY PULLED THAT DATA ABOUT 15, 10 TO 15% OF ALL PEOPLE THERE ARE FROM GRAND PRAIRIE.WE DON'T, I DON'T KNOW IF THAT'S ONE GRAND PRAIRIE RESIDENT OR WE BRING 'EM FROM BOTH SIDE.
WELL, YOU KNOW, LET'S, LET'S BE, LET'S BE FRANK HERE.
THAT WAS ONE OF THE REASONS WE RAISED IT, WAS TO, WE DID THE PRIME TO HELP QUAL CONTROL.
UH, I MEAN THERE'S SOMETHING TO BE SAID FOR GIVING OUR CITIZENS A $10 DISCOUNT, BUT TO THE PEAK TIMES, RAISING IT TO 55 INSTEAD OF 50 AND THE OFFBEAT KEEP IT AT 50 AT THAT POINT IT GETS CONFUSING.
I'M OKAY WITH WHAT WE TALKED ABOUT 50 MINUS 10 FOR OUTSIDERS, 40 FOR INSIDERS AND, AND, UH, SORRY, JOHN'S DISTRICT, SO HE'LL GET FILLED THE COMPLAINTS ABOUT TRAFFIC.
WELL, THEY'RE ON TRAVIS', YOURS, ISN'T IT? THE INTERSECTION OF TRAFFIC? YEAH, THE TRAVIS, GO AHEAD.
WELL, BOTH OF Y'ALL, WE BOTH GOT, UM, I, MY, MY QUESTION IS
IT'S GONNA SLOW DOWN THE, THE SALES THAT THE CHECK POINT, RIGHT? BECAUSE WELL MOST OF IT DONE ONLINE.
MOST OF THE SALES ARE DONE ONLINE.
THAT'S GONNA BE THE BIG PROBLEM IS BECAUSE MOST OF IT'S ONLINE, THE PEOPLE THAT WILL BE BRINGING A COUPON WILL HAVE TO ALSO BE PAYING AT THE TIME OF THE GATE.
BUT LIKE I SAID, IT'S 15% OF THE TOTAL PEOPLE CELL.
SO YOU'RE WILLING TO LOOK AT, FOR RESIDENTS, SHOW THE ID CARD AT THE GATE AND GIVE 'EM A $10 GIFT DISCOUNT AT THE GIFT SHOPS.
WELL, ISN'T THE ISSUE WITH THE THE GATE ID THAT IT'S GONNA, IT'S GONNA MESS WITH TRAFFIC.
BUT WHAT IS ON THE COUPON? WE HAVE A CODE, YOU KNOW, AND THEY JUST PUT THE CODE IN ONLINE.
WE HAVE A CODE OPTION, PROMO CODE.
THEY COULD BE ON THE MAIL OUT.
I MEAN, THIS IS THE FIRST TIME WE'VE DONE THIS, SO LET'S TWEAK IT.
IF Y'ALL KNOW WHAT WE WANT TO DO, WE WANT TO GIVE GP RESIDENT TO DISCOUNT.
ONE, WE SAW WHEN RAY WAS HITTING THIS PART, THIS PART AT THE BOTTOM, THROUGH THE, THROUGH THE WATER BILL, THE PIPELINE, WE ARE GONNA BE PUTTING OUT A $35, WHICH IS $15 OFF OF THE, UH, OF THE $50 RATE RIGHT NOW.
AND THAT WILL BE, THAT WOULD BE BETTER THAN A $10.
AND UH, THEY CAN EITHER SHOW THAT COUPON ON THE GATE OR THERE WILL BE A PROMO CODE ON THERE.
AND THAT WAS THE POINT I WAS GONNA BRING UP IS MAYBE INSTEAD OF COMING UP WITH A NEW DISCOUNT, WE EXTEND THIS AND INSTEAD OF IT BEING, I'M OKAY WITH THAT, THEN TRADITIONALLY WHAT WE'VE DONE IS IT'S GOOD FOR THAT FIRST MONDAY THROUGH FRIDAY.
AND THEN IN THE PAST WITH PAST DIRECTORS, WE WOULD EVALUATE ON THAT FIRST FRIDAY, HEY, HOW'S THE TRAFFIC BEEN? SHOULD WE EXTEND THIS ANOTHER WEEK? AND MOST YEARS WE DO.
UM, I HEAR WHAT WE WANT TO DO IS GIVE OUR CITIZENS A DISCOUNT ANY NIGHT THEY GO.
IT'S SOLELY BEING THROUGH THE PIPELINE WITH THOSE PEOPLE THAT UNDERSTAND.
I THINK WE LIKE THE COUPON IDEA, BUT NOT, BUT WE WANT TO GET ACCESSIBLE.
I THINK Y'ALL HAVE GIVEN US AND WE WANT, WE WANT IT $50 MINUS 10 FOR GP RESIDENTS.
AND Y'ALL TRY TO FIGURE OUT HOW TO DO IT.
IS THAT OKAY? SO NOT THE 15, JUST 10, IT'S 10, BUT WE'RE GONNA GET THE COUPONS OUT A WHOLE LOT BETTER BECAUSE SOME PEOPLE DON'T EVEN GET THE PIPELINE BECAUSE THEY'RE IN APARTMENTS OF THINGS.
ONE REQUEST IF WE COULD KEEP THE FIRST WEEK AT 15 BECAUSE WE ALREADY GOT IT IN THE, YOU HAVE TO DO IT WAY IN ADVANCE.
UM, JUST LAST MAY, WHAT, HOW MANY YEARS HAVE WE DONE FOR 18? 18TH YEAR? 18TH.
AND THEN, UM, THE VENDORS THAT WERE OUT THERE, HOW LONG HAD THEY BEEN OPERATING? WELL, WE JUST HAD, UH, A FIVE YEAR
THEY DID A FIVE YEAR AGREEMENT AND THIS IS THEIR LAST YEAR.
YEAH, BECAUSE I MEAN THAT'S, THAT'S THE FEEDBACK I GET.
I MEAN, WE JUST DON'T REALLY HAVE, THEY WAIT THERE TWO HOURS, THREE HOURS A LINE AND THE OFFICERS AIN'T OUT THERE.
I MEAN THEY REALLY CAN'T YEAH.
AND THERE ARE PEOPLE THAT WANTING TO PARTICIPATE AND I THINK THAT'D BE MORE REVENUE FOR US AND WE ALLOW FOOD TRUCKS
[00:25:01]
OR DIFFERENTI DON'T LIKE THE IDEA OF ALLOWING FOOD TRUCKS.
THE NEXT OPTION, WE HAVE PARKING OUT THERE.
I'M DEFINITELY GONNA LOOK AT THIS AFTER THE 2024, UH, TO TWEAK IT IN JANUARY.
WE'RE GONNA EVALUATE ALL THE OPERATIONS OF WHAT'S GOING ON AT PRAIRIE LIGHTS.
I I, I DON'T KNOW THAT WE'RE, I CAN'T SPEAK FOR Y'ALL, BUT I THINK WHERE WE'RE TALKING ABOUT, IT'S NOT NECESSARILY WE MAKE MORE MONEY, BUT WE DON'T WANT PEOPLE WAITING SO LONG.
UH, WHICH MEANS IF WE HAVE MORE FOOD OPTIONS, THEY WILL MAKE MORE MONEY.
BUT THE, WE DON'T WANNA HAVE TO, WE WANT BUSY NIGHTS.
WE WANT MORE OPTIONS OUT THERE.
YOU KNOW, THE, THE PROBLEM IS NOT THE TICKETING WHERE THEY'RE WAITING IN LINE.
THE PROBLEM IS ONCE THEY GET INSIDE THE PARK THAT THEY'RE JUST, THE PEOPLE ARE DRIVING SO SLOWLY
BUY FOOD AND THEN WE KNOW IT TAKES FOUR, FOUR AND A HALF HOURS TO DRIVE THROUGH.
IT'S THREE HOURS AND 46 MINUTES.
SO YOU'RE THE ONE LOOK, I DO MY BICYCLE RIDE THROUGH IT, WHAT IT'S ON AND THAT'S ALL I NEED TO DO.
SO Y'ALL JOIN ME MONDAY NIGHT, WHAT WOULD THAT BE? THE 20TH, 21ST.
AND YOU RIDE THROUGH FOR FREE, BUT YOU GOTTA BE ON A BICYCLE.
ARE WE GOOD WITH THE DIRECTION? WE'LL NEED IT IN A MOTION TONIGHT.
CAN I HAVE ONE MORE QUESTION? YOU CAN HAVE MORE THAN ONE.
SO WITH THE FOOD TRUCKS, WOULD IT BE DIFFICULT TO JUST ADD FOOD TRUCKS THIS YEAR? THERE'S A CONTRACT, THERE'S A CONTRACT ALREADY IN PLACE.
SO YES, IT WOULD BE DIFFICULT.
IT'S TYPICALLY AN EXCLUSIVE COMMENT.
YES, IT WOULD, IT WOULD BE NOT.
WELL, WE WANT IT TO BE DIFFICULT.
'CAUSE IT'S
SO WHAT'S OUR MOTION? JOHN, WHY DON'T YOU MAKE THE MOTION? BUT THE FIRST WEEK IT'S PER THAT 30% OFF.
AND FOR NOVEMBER 27TH TO DECEMBER 1ST, AFTER THAT IS $10 OFF AND THE STAFF IS GOING TO COME UP WITH WAYS TO GET IT OUT THERE TO YOU.
THAT GOOD ENOUGH STAFF? YES SIR.
THAT GOOD ENOUGH FOR YOU MAYOR PRO TIM? YES SIR.
NEXT YOU GONNA INTRODUCE THE MEGAN? YES SIR.
I WOULD LIKE TO INTRODUCE YOU TO KAYLYN AND JANAE, WHO IS THE TEAM OF UNBROKEN.
UM, IN FRONT OF YOU IS A COUPLE HANDOUTS THAT THEY HAVE PROVIDED.
WE ALSO HAVE A PRESENTATION AND THEY WOULD LIKE TO TALK TO YOU ABOUT A POTENTIAL PARTNERSHIP WITH EPIC CENTRAL AND GRAND PRAIRIE AND THEIR GROUP.
I WANNA ASK YOU ALL TO THINK FOR A MINUTE, DON'T LOOK AT YOUR HANDOUTS YET, BUT THINK FOR A MINUTE ABOUT A LEADER YOU PERSONALLY KNOW, MAYBE A MENTOR WHO YOU ADMIRE, YOU RESPECT, YOU TRUST THEIR COUNCIL, WHAT WOULD HAPPEN? SO YOU HAVE THAT PERSON IN YOUR MIND.
WHAT WOULD HAPPEN IF THAT LEADER WAS BRINGING OTHER LEADERS TO EPIC CENTRAL ON A MONTHLY BASIS FOR AN EXPERIENCE? STUDIES SHOW THAT PEOPLE WHO HAVE HAD AN EMOTIONAL EXPERIENCE WITH AN ORGANIZATION, WITH A PLACE, THE WORD OF MOUTH IS THREE TIMES MORE, THREE TIMES GREATER BASED ON THAT ONE EXPERIENCE.
I'M JENA HILL AND I HAVE BEEN BUILDING BRANDS.
I'M IN TELEVISION DOING LOTS OF DIFFERENT THINGS, CUT MY TEETH AT SOUTHWEST AIRLINES.
UM, HAD THE PRIVILEGE OF HELPING, UH, LAUNCH VICTORY PARK TO WHERE IT IS TODAY.
AND WE HAVE HAD THE OPPORTUNITY TO GET TO KNOW COUNCIL MEMBER HEDON, UM, AND THROUGH THAT EXPERIENCE EPIC CENTRAL.
AND WE BELIEVE THAT THERE IS AN INCREDIBLE, TO USE YOUR WORD, EPIC OPPORTUNITY TO REALLY KNOCK EPIC CENTRAL OUT OF THE PARK.
AND SO LET ME TELL YOU ABOUT UNBROKEN UNBROKEN.
IT'S A BRAVE, SUPPORTIVE COMMUNITY FOR WOMEN WHO TAKE ACTION AND CREATE CHANGE.
ONE OF OUR UNBROKEN PARTICIPANTS TODAY IS ON THE WAY TO NEW YORK TO MEET WITH THE CEO OF TIME MAGAZINE.
THOSE ARE THE KINDS OF COMMUNITY LEADERS WE ARE WORKING WITH THROUGH UNBROKEN.
WE DO THREE THINGS WITH UNBROKEN.
WE ARM WOMEN WITH THE TOOLS THEY NEED TO LEVEL UP.
WE ACTIVATE WOMEN TO MAKE THE WORLD A BETTER PLACE
[00:30:01]
AND WE AVAIL OURSELVES TO ONE ANOTHER.THE REASON THAT'S SUPER IMPORTANT TO US IS BECAUSE WE KNOW THAT OTHER WOMEN HAVE HELPED US AND SO WE HELP THEM.
NOW, WHY WOULD YOU CARE ABOUT THIS GROUP OF WOMEN? BECAUSE WE ARE THE ONES MAKING CHANGE HAPPEN IN DFW AND WE WOULD LIKE TO CALL GRAND PRAIRIE OUR HOME.
SO IF YOU GO TO THE NEXT SLIDE, UM, A LITTLE BIT ABOUT ME.
SO I MENTIONED YEARS AGO, IT WAS OCTOBER AND I GOT A CALL FROM HILLWOOD AND FROM FORT VERONA.
HE WAS THE LARGEST, UM, RETAILER AT VICTORY PARK.
THEY BUILT THIS BEAUTIFUL PLACE AND THEY DID NOT HAVE THE TRAFFIC TO SUSTAIN THE RETAILERS.
CAN ANYONE RELATE? THEY NEEDED TO DRIVE TRAFFIC TO VICTORY PARK AND THEY WANTED A VERY CREATIVE WAY TO DO IT.
AND SO I CREATED WHAT WE CALLED MIRACLE DALLAS IN VICTORY PARK.
ANYONE FAMILIAR WITH THE FIREWORK SHOW THAT HAPPENS NEW YEAR'S THAT IS FROM MIRACLE DALLAS VICTORY PARK, DOUBLE THEIR TRAFFIC WITHIN 60 DAYS.
THAT IS THE KIND OF ACTION THAT OUR GROUP OF PEOPLE TAKE WHEN WE CAN EXECUTE AND THINK OF CREATIVE IDEAS.
AND I THINK WE'VE GOT A GREAT WAY TO DO IT WITH EPIC CENTRAL.
I'VE DONE CEO CAMP FOR KIDS WHERE WE ARE EQUIPPING FAMILIES WITH LEADERSHIP SKILLS.
I MENTIONED I CUT MY TEETH AT SOUTHWEST AIRLINES THERE I WAS THE ONLY FEMALE ON A 23.
AND WE WENT TO ALL OF THE CITIES AND DEPARTMENTS THAT WERE NOT WORKING AND SAID, HI, I'M FROM HEADQUARTERS AND I'M HERE TO HELP.
BUT OUR JOB WAS TO SOLVE THE PROBLEMS. SO THAT IS HOW OUR BRAIN WORKS.
WE SEE AN OPPORTUNITY AND HOW CAN WE SOLVE IT.
UM, A COUPLE OTHER THINGS THAT I'VE DONE.
LOTS OF LEARNING AND DEVELOPMENT.
UM, I MENTIONED THAT I'M ON TELEVISION.
SO RIGHT NOW I'M BROKEN WITH JANAE AIRS ON WFAA MONDAY AFTERNOONS AT TWO O'CLOCK.
UM, AND OUR RATINGS HAVE TRIPLED WEEKLY.
UM, AND WE JUST GOT A CALL 10 MINUTES BEFORE WE, OR LIKE 15 MINUTES BEFORE WE WALKED IN HERE THAT THEY'VE JUST RENEWED US FOR 12 WEEKS TO FINISH OUT THE YEAR WITH THEM.
WHY DOES THAT MATTER TO YOU ALL? 'CAUSE WE WANNA INTEGRATE THE CITY OF GRAND PRAIRIE TO REALLY, REALLY DRIVE SOME MOMENTUM.
UM, GO AHEAD TO THE NEXT GROUP.
ALRIGHT, SO HERE'S WHAT WE OFFER OUR MEMBERS.
WHEN WE SAY OUR MEMBERS, WE TRAIN LEADERS, WE TRAIN ENTREPRENEURS, AND THEN WE TRAIN WHAT WE CALL EMERGING LEADERS WHO ARE OUR YOUNG GIRLS AND WE EQUIP THEM AND WE DO THAT THROUGH MEDIA.
WE'VE GOT A TV SERIES AND YOU SEE THAT MEDIA IS LIKE OUR BIG BROAD FUNNEL.
AND THEN WE DO EXPERIENCES IN 2024.
WE'VE GOT A LEADERSHIP AND ENTREPRENEUR SUMMIT PLANNED, AND THEN WE HAVE TWO CEO CAMP FOR KIDS AND WE HAVE A BIG PINK THE BUS.
SHE'S 37 AND A HALF FEET LONG.
SHE'S A BEACON OF HOPE AND SHE REALLY IS KNOWN TO DRIVE TRAFFIC TO WHEREVER SHE STOPS.
AND THEN WE DO MASTERMIND GROUPS, WHICH ARE MID-LEVEL AND EXECUTIVE LEVEL LEADERS.
THEY MEET ONCE A MONTH AT THE LOCATION OF OUR CHOICE.
WE ALSO HAVE THOSE I MENTIONED FOR ENTREPRENEURS AND EMERGING LEADERS.
SO WHAT DOES THIS MEAN FOR YOU ALL? IF WE COULD CALL THE CITY OF GRAND PRAIRIE HOME? WELL, THROUGH MEDIA, WE ARE ABLE TO INTEGRATE THE CITY OF GRAND PRAIRIE INTO OUR CONTENT.
FOR EXAMPLE, RECENTLY WE INTERVIEWED AN ENTREPRENEUR ON THE SHOW.
WHAT IF IT WAS AN ENTREPRENEUR FROM GRAND PRAIRIE? GOING BACK TO WHAT I SAID, THOSE LEADERS COMING IN AND TELLING THEIR FRIENDS, WELL ALL OF A SUDDEN WAIT, THEY WERE JUST TELLING ME ABOUT THE CITY OF GRAND PRAIRIE AND NOW I'M SEEING IT ON TELEVISION.
WHAT IS GOING ON WITH THE CITY OF GRAND PRAIRIE? I NEED TO GO CHECK IT OUT.
I NEED TO LOOK TO HAVE MY BUSINESS THERE.
I OWN MY OWN PRODUCTION COMPANY AND WE CAN BRING THAT TO YOU ALL AS WELL.
UM, OUR EXPERIENCES ARE SEAMLESS INTEGRATION, BRINGING PERCEIVED CREDIBILITY.
I USE THE TERM PERCEIVED CREDIBILITY BECAUSE WHEN YOU ARE ON TELEVISION, IT DOESN'T MAKE YOU ANY MORE CREDIBLE.
BUT I JUST SAW YOU ON THE NEWS HYPOTHETICALLY SPEAKING AND SUDDENLY THERE'S THIS PERCEIVED CREDIBILITY.
AND SO WE ARE ABLE TO DO THAT POSITION.
YOU ALL THE THOUGHT LEADERS IN HERE, LET PEOPLE KNOW ABOUT THE GREAT PEOPLE AND THE GREAT THINGS YOU ALL ARE DOING IN GRAND PRAIRIE.
AND THEN DEMONSTRATE A CARING CORPORATE CULTURE.
WE ARE A BRAND THAT GIVES BACK FOR EVERY PAID PARTNERSHIP THAT WE GET.
WE GIVE ANOTHER PARTNERSHIP TO A NON-PROFIT.
SO FOR EXAMPLE, WE RECENTLY TOOK A GROUP OF WOMEN TO MANY'S FOOD PANTRY AND WE WENT AND SERVED.
SO WE LOVE TO PARTICIPATE IN THOSE TYPES OF ACTIVATIONS.
AND THEN FOR MY MASTERMIND GROUPS, YOU ALL HAVE THE OPPORTUNITY TO INTEGRATE SOME OF YOUR TEAM INTO WHAT WE ARE DOING AND ALSO SERVE AS SUBJECT MATTER EXPERTS.
AND I KNOW I'M TALKING FAST, TRYING TO BE COGNIZANT OF TIME.
UM, THE 2024 CALENDAR AT ADVANCE, WE KICK OFF EVERY YEAR WITH A BIG
[00:35:01]
EVENT IN JANUARY.WE WOULD HOST THAT AT YOUR NEW FACILITY AT EPIC CENTRAL.
AND THEN WE ARE DOING MONTHLY MASTERMINDS.
SO AGAIN, WE'RE DRIVING PEOPLE FROM DALLAS AND FORT WORTH, HIGH ACHIEVING WOMEN WHO ARE TAKING ACTION IN THE SUMMER.
WE WOULD DO OUR CEO CAMP FOR KIDS HERE.
IN THE PAST WE'VE USED MALIBU SPEED ZONE, QUITE FUN.
AND AGAIN, THE PARENTS ARE A PART OF THAT TOO.
UM, AND THEN IN SEPTEMBER WE HAVE THE ENTREPRENEUR SUMMIT.
AND THEN IN NOVEMBER WE DO A BIG PASS THE TORCH CELEBRATION.
I WANNA TALK ABOUT THE VIDEO PRODUCTION JUST FOR A MOMENT.
WE FILM ALL OF OUR EVENTS AND WE CALL OUR MASTERMINDS AN EVENT.
SO LET'S SAY THAT I AM USING AN ANALOGY OF KEY INGREDIENTS TO BEING A SUCCESSFUL ENTREPRENEUR.
WE COULD USE THE KITCHEN AT EPIC CENTRAL.
WE FILM THAT AND THEN WE DO A LITTLE PROMO OF THE EVENT THAT COULD BE USED ON SOCIAL MEDIA.
IT CAN ALSO BE INTEGRATED INTO OUR TELEVISION SHOW.
SO IT TRULY IS A VERY UNIQUE ONE OF A KIND INTEGRATED IMMERSION MARKETING CAMPAIGN.
ONE OF THE THINGS I DIDN'T MENTION BUT WE KNOW IS SUPER IMPORTANT IS STRATEGY.
IF YOU DON'T KNOW WHERE YOU'RE GOING, ANY ROAD WILL GET YOU THERE.
AND WE KNOW SPECIFICALLY YOU ALL HAVE A MASTER PLAN THAT YOU'RE WORKING WITH.
IF WE CHOOSE TO WORK TOGETHER, THE VERY FIRST THING WE WILL GIFT THE CITY OF GRAND PRAIRIE IS A $25,000 STRATEGY SESSION.
AND WE DO THAT BECAUSE WE WANNA MAKE SURE THAT WE MAXIMIZE YOUR IMPACT.
AS I'M WATCHING PRAIRIE LIGHTS, I SEE THAT IN OCTOBER YOU HAVE A PINK EVENT.
I'M SEEING LOTS OF OPPORTUNITIES FOR US TO HELP YOU ALL GET NEW PEOPLE HERE.
AND IT'S NOT THAT THEY'RE GONNA BE ONE HIT WONDERS.
WE ARE A FAMILY FRIENDLY BRAND AND SO WE WANNA SEE MOMS AND DADS BRING IN THEIR KIDS AND NOT JUST ONE TIME STAYING 90 MINUTES.
WE WANT SEE THEM COMING BACK TO TRY SOMETHING ELSE IN GRAND PRAIRIE.
UM, I AM ALSO ON, UH, THE PRODUCERS BOARD FOR TELEVISION PRODUCERS ALL ACROSS THE NATION.
AUSTIN IS THE CITY OF TEXAS THAT WE'VE USED BEFORE.
WOULD IT NOT BE FUN TO BRING INTO GRAND PRAIRIE, UM, ANOTHER ORGANIZATION, CHRISTIAN ECONOMIC FORUM, THEY HAVE GLOBAL LEADERS.
THEY TOO HAVE A SUMMIT WHERE THEY'RE BRINGING IN 300 GLOBAL LEADERS ANNUALLY TO SOME LOCATION.
THESE ARE THE KINDS OF CONVERSATIONS THAT WE WOULD WANT TO HELP FACILITATE WITH OUR PARTNERSHIP TO CALL THE CITY OF GRAND PRAIRIE HOME.
SO I KNOW I HAVE TALKED FAST AND GIVEN YOU A LOT OF INFORMATION.
WHAT QUESTIONS DO YOU HAVE, COUNCILMAN GO.
WHAT OTHER, WHAT OTHER CITIES HAVE YOU WORKED WITH OR WORKED WITH? NOW WHAT OTHER CITIES HAVE I WORKED WITH OR WORKED WITH? NOW I WORKED WITH THE CITY OF FORT WORTH.
I ALREADY MENTIONED THE CITY OF DALLAS AND THEIR CONVENTION IN VISTA BUREAU.
UM, THAT MAY NOT SEEM LIKE A LIKELY ONE, BUT AFTER COVID THEY FOUND THAT THEY HAD SOLD TWO HOUSES IN 52 MONTHS.
AND FOR A POOR COMMUNITY THAT DID NOT WORK.
SO WE DID A REBRAND, UM, WITH THEM THAT SAID LITTLE CITY BIG FUN.
AND NOW THEY ARE DOING TARGETED EVENTS.
AND WHAT WE HAVE SEEN IS THAT THEIR HOUSING MARKET HAS EXPLODED 200% IN THE LAST 12 MONTHS.
SO, UM, ONE OF THE THINGS ABOUT OUR BRAND IS THAT WE GO DEEP VERSUS BROAD.
AND SO WE ARE CURRENTLY TALKING TO A MANAGEMENT GROUP, BUT THEY'RE WANTING TO PUT US IN LOTS OF DIFFERENT LOCATIONS AND WE UNDERSTAND THAT.
BUT WHAT WE HAVE FOUND IS THAT REPETITION REALLY HELPS TO DRIVE MEANINGFUL TRAFFIC, MEANINGFUL LONG-TERM REVENUE, WHICH IS WHY WE THINK THIS IS A GREAT OPPORTUNITY.
THAT ANSWER YOUR QUESTION? YES.
UM, REPETITION I THINK IS KEY.
UM, USUALLY WHEN PEOPLE ARE LEARNING ABOUT SOMETHING NEW, ALL THE NEW THINGS WE HAVE TO
UM, ONE OF THE STRENGTHS, UM, AND MAYBE SPEAK TO FURTHER.
SO WE'VE GOT DIFFERENT THINGS WE'RE ALREADY DOING TO ATTRACT PEOPLE TO OUR WATER PARKS OR TO THE RESTAURANTS.
UM, MAYBE THEY'LL COME TO THE FAMILY, HAVE A MEAL, WHICH IS GREAT.
ONE OF, UH, THE ISSUES I'M HAVING, UM, AND THAT'S ESSENTIAL TO MY DISTRICT, IS I TALK TO PEOPLE.
YOU TOOK A CHANCE, I INVITED YOU TO COME TO THE TOUR, UH, ZANE GAVE A TOUR FOR YOUR JANUARY CONVENTION AND YOU, I WAS THINKING MAYBE THIS COULD BE GREAT FOR YOU, BUT WHEN I TALKED TO OTHER PEOPLE ABOUT IT, UM, THESE HIGHLY AFFLUENT PEOPLE WHO HAVE THE MONEY TO BUY, UH, OR TO LEASE, YOU KNOW, THE CONVENTION CENTER, THE STAGE, THE REC CENTER AND ACTIVATE THE WHOLE SPACE, THEY'RE TELLING ME LIKE, OH, WE ALWAYS DO FIRST GO STAR.
OR OH, WE'RE ALWAYS IN DALLAS AND THEY DON'T EVEN WANNA COME
[00:40:01]
TO DO THE TOUR.SO ONE OF THE AREAS, UM, YOU, YOU DIDN'T GO AS FAR INTO THAT WELL YOU TO EXPOUND ON THE FOCUS ON THESE EXECUTIVES.
THESE ARE PEOPLE WHO ARE RUNNING CORPORATIONS AND ORGANIZATIONS WHO OFTEN HAVE THEIR OWN EVENTS.
THAT'S DIFFERENT THAN MARKETING TO SOMEONE TO COME HAVE A BITE TO EAT.
BUT IF WE COULD GET PEOPLE WHO TOLD ME NO FOR A TOUR, BUT TRUST YOU AND WANT THIS LEADERSHIP DEVELOPMENT TO COME AND NOW THEY'RE ON THE GROUND, NOW THEY'RE EXPERIENCING IT, THEY, THEY DIDN'T HAVE TO COME AND GET AN OFFICIAL TOUR.
UM, BUT I THINK THE AIM, IF WE CAN GET THOSE PEOPLE WHO WILL THEN TURN AROUND AND HAVE LARGE SCALE EVENTS AND BRING LARGE NUMBERS OF PEOPLE THROUGH THOSE CONTACTS, THAT'S EVEN MORE BENEFICIAL THAN THE INDIVIDUAL VISITORS.
ALTHOUGH THAT'S IMPORTANT TOO.
UM, YEAH, TO ME IT IS NOT AN EITHER OR.
IT'S A BOTH AND YOU HAVE TO HAVE BOTH TO MAKE THEM WORK.
UM, WITH OUR WOMEN AND I HAVE RUN INTO THIS ALREADY WHEN I MENTIONED GRAND PRAIRIE PEOPLE ARE LIKE, NO, NO, NO, WE'RE GONNA DO DALLAS OR WE'RE GONNA DO FORT WORTH.
SO SIDE NOTE, I ALSO PRODUCED FOR SOME UM, FORMER NFL ATHLETES AND SO WE ARE DOING BIG CELEBRITY EVENTS.
THEY DO USE THE STAR OR THEY WILL USE SOMETHING IN THE HEART OF DOWNTOWN DALLAS.
WHAT I WOULD LIKE TO DO WITH THIS IS WE ARE BRINGING IN, FOR EXAMPLE, CHRISTY DUNAWAY SMITH JUST DID A HUGE EVENT.
SHE'S SO FORT WORTH IT, ONE OF FORT WORTH'S BIGGEST INFLUENCERS.
AND TO SAY IF YOU'RE GONNA BE A PART OF THE MASTERMIND, YOU'RE COMING TO GRAND PRAIRIE AND LET THEM SEE, LET THEM EXPERIENCE BECAUSE THE WEBSITE, IT'S GOOD, BUT THE EXPERIENCE IS SO MUCH BETTER.
I THINK I HAD TO PULL MY CHIN UP OFF THE GROUND WHEN I WAS WALKING AROUND EPIC CENTRAL 'CAUSE IT'S HUGE.
AND THEN IT LED ME TO THINK ABOUT LIKE, WHAT ELSE DOES GRAND PRAIRIE HAVE? WHAT ELSE IS COMING? UM, AND SO WITH THIS VERY SPECIFIC TARGET MARKET, AGAIN, THEY'RE COMING HERE EVERY MONTH IF WE CHOOSE TO DO THIS PARTNERSHIP TOGETHER.
AND WHAT WE WOULD DO IS BE VERY INTENTIONAL ABOUT HOW WE'RE SHOWING YOUR FACILITIES IN A MEANINGFUL WAY.
BECAUSE THAT'S THE OTHER THING IS THAT THERE IS SO MANY OPTIONS FOR PEOPLE TO RENT SPACE IN ONE AREA.
I MEAN YOU CAN HAVE FIVE EVENTS AND NONE OF THEM WOULD FEEL THE SAME BECAUSE YOU HAVE THOSE CAPABILITIES.
DID THAT COUNCIL MEMBERS ON YOU, THANK YOU FOR REPRESENTATION.
UM, WITH YOUR TV SHOW WE CURRENTLY HAVE ON WBAA, IF WE WORK AT YOU, WOULD YOU LIKE PROMOTE THE CITY ON THAT TV SHOW? WELL,
WE MET WITH THE NETWORK TODAY AND THAT'S WHEN THEY LITERALLY CALLED BACK AND SAID, WHILE WE WERE SITTING HERE, WILL YOU KEEP GOING? AND SO WE'VE GOT AN ADDITIONAL 12 WEEKS THAT WE BELIEVE IF WE CAN DO THIS DEAL, WE WOULD LOVE TO SEE YOU ALL INTEGRATE INTO EACH EPISODE.
SO THAT WOULD BE 12 EPISODES BETWEEN NOW AND THE END OF THE YEAR.
UM, AND WE'VE MULTIPURPOSE THAT CONTENT.
SO, BUT YOU DON'T KNOW WHETHER YOU'RE GOING TO PICK IT, PICK IT UP NEXT YEAR? NOT A HUNDRED PERCENT.
IF YOUR CONTRACT IS NOT RENEWED 2024 WITH THIS PROMOTION AND THIS UH, MARKETING OF THE CITY SOLELY SOCIAL MEDIA, MAYBE BILLBOARD.
AND THAT GOES BACK TO ALSO PART OF THE STRATEGY.
WE TEE UP YOUR VIDEO PRODUCTION CONTENT AND THEN WE ALL HELP US STRATEGICALLY THINK WHERE DO WE WANT TO PLACE THIS CONTENT.
WHAT WE WOULD SUGGEST, AND THIS IS AN OPPORTUNITY THAT JUST CAME UP SO IT'S NOT IN YOUR PRESENTATION, BUT IF YOU ALL WANTED TO WORK TOGETHER FOR Q4 FOR 350,000, WHICH IS ROUGHLY FOUR PAYMENTS OF 87,000, I'M LOOKING AT MEGAN KNOW, WE'RE LOOKING AT WRITING THE NUMBERS.
UM, WE COULD MARKET LITERALLY EVERYTHING THAT YOU ALL ARE TALKING ABOUT FOR Q4 AND SOME PART OF GRAND PRAIRIE WOULD BE IN EVERY SINGLE EPISODE IN ONE SEGMENT, WHICH IS SIX MINUTES PER SEGMENT.
WHAT YOU WEREN'T DOING IN THE FUTURE.
AND IN THE FUTURE IF WE WEREN'T RENEWED.
SO WHAT WE, WE DO HAVE A PODCAST AND WE DO, UH, CURRENTLY WE'RE ALSO SHOOTING UNBROKEN ON THE ROAD, WHICH IS IN FRONT OF THE PEAK BUS.
SO THERE ARE OPPORTUNITIES FOR THAT.
CUT I THINK WHAT UM, WHAT MAYBE BE LATER IN THE PRESENTATION.
UH, BUT AREN'T YOU SEPARATE FROM THE TV SHOW UH, OFFERING TO DO 11 EVENTS IN GRAND PRAIRIE? CORRECT.
THOSE ARE TARGETED EVENTS WHERE WE ARE DRIVING THE TRAFFIC, WE ARE MARKETING THOSE EVENTS.
ARE WE PAYING Y'ALL TO DO THOSE EVENTS IN OUR CITY? SO YOU DO.
AND THEN WE'RE PAYING YOU ALL TO HOST.
[00:45:01]
COMPLETE, FAIR CASH TRANSACTION.SO FOR INSTANCE, WE BOOK FOR JANUARY, WE ARE PAYING FOR ALL OF THAT.
COULD YOU GIVE AN EXAMPLE AS TO WHAT KIND OF EVENTS WOULD BE LIKE FOR EXAMPLE? OH SURE, SURE, SURE.
SO WHAT WE'VE DONE, UM, IN THE PAST, THE MOST RECENT ONE WITH MARCH WE DID, AND THIS ONE WAS MORE OF A RETREAT WITH AN EXCLUSIVE KIND OF GROUP, BUT WE TOOK THEM IN ITS TWO NIGHTS, THREE DAYS.
SO WITH THAT TYPE OF EVENT, THEY ARE SHOWCASING THE TOWN, THEY ARE ALSO SHOPPING IN THE SHOPS, ALL THOSE KINDS OF THINGS.
WE, I'LL GIVE YOU AN EXAMPLE OF WHAT I DID WITH SAN ANTONIO.
I DIDN'T MENTION THIS ONE TO YOU EARLIER WHEN YOU ASKED THE QUESTION ABOUT OTHER CITIES.
BUT WITH SAN ANTONIO WE TOOK A GROUP OF LEADERS TO A LEADERSHIP SUMMIT IN SAN ANTONIO AND WE DID A PROBLEM SOLVING DECISION MAKING, SCAVENGER HUNT THAT TOOK THEM ALL OVER THE CITY AND IT WAS VERY INTENTIONAL, VERY PURPOSEFUL.
UM, AND THEY LOVED IT 'CAUSE THEY GOT TO SEE THE CITY WHILE ACTUALLY LEARNING SOMETHING.
AND THAT'S KIND OF THE HEART OF WHAT WE DO.
FOR THIS JANUARY EVENT, 'CAUSE IT KICKS OFF RIGHT BY THE FIRST OF THE YEAR.
WE WOULD LOVE TO MAKE THE OPTION AND THE RECOMMENDATION THAT YOU CAN BRING YOUR FAMILY MOM CAN BE IN LEARNING AND ELEVATING WHILE THE FAMILY IS ENJOYING SOME OF THE ACTIVITIES HERE AT EPIC CENTRAL.
WE DO KNOW THAT THE CITY OF GRAND PRAIRIE DOESN'T CURRENTLY HAVE A COMMERCIAL, SO THAT'S SOMETHING THAT WE WOULD PRODUCE AS WELL.
COUNCIL MEMBER JOHNSON, I JUST WANNA SAY THAT, UH, I THINK IT'S A GREAT IDEA BECAUSE BEING IN BETWEEN TWO OUR CITIES, GRAND PRAIRIE RIGHT NOW, WE HAVE SO MUCH MORE MOMENTUM AND WE'RE PRETTY MUCH AT THE TALK OF THE FW, THE F AREA AS FAR AS WHAT WE ARE BRINGING, WE'RE STILL BRINGING MORE THINGS THAT WE HAVEN'T TALKED ABOUT YET.
SO I THINK IT'S A GREAT IDEA, BUT INTENTIONALLY YOU'RE, IT SOUNDS LIKE YOU'RE GONNA BRING THE HIGH END CUSTOMERS HERE INSTEAD OF US MARKETING FOR BEING THE TOP FIVE DESTINATION IN THE STATE OF TEXAS FOR STAYCATION SOMEWHERE.
SO YOU'RE GONNA BRING IN FOLKS THAT DEFINITELY WOULDN'T GIVE A SECOND THOUGHT TO COME TO GRAND PRAIRIE.
AND I THINK IF WE ARE ABLE TO GET THAT CLIENTELE HERE, IT IS JUST GONNA ELEVATE THE CITY EVEN MORE AS A MAJOR PLAYER IN BETWEEN DALLAS AND FORT WORTH.
I THINK WE, UH, COMPLIMENT THEM VERY WELL AND IN MANY AREAS AND CONTINUE TO DO THAT.
UH, I HOPE HOPEFULLY WE GET COME TO AN AGREEMENT TO SUPPORT THIS IDEA BECAUSE WHETHER YOU HAVE THE TV SHOW OR NOT, YOU STILL HAVE THOSE OTHER PROGRAMS THAT'S GONNA GO THROUGHOUT OF NEXT YEAR AND IT'S GONNA STILL ELEVATE AND BRING MORE THINGS TO THE CITY.
THANKS COUNCILOR JOHNSON? I WOULDN'T BE IN FAVOR OF DOING Q4.
I THINK WE ONLY HAVE THE CONVENTION CENTER OPEN YET.
I WOULD, IF WE'RE GONNA DO THIS, WE WOULD START IN JANUARY.
IN MY OPINION, UH, I'M NOT DECIDING WHETHER I'M FAR OR AGAINST IT YET.
I NEED TO LOOK AT A BIT MORE DAY.
BUT THAT DOESN'T MEAN Y'ALL WANT IT.
I'M THINKING WHAT I WOULD PREFER THE FIRST TIME WE'VE EVER HEARD OF IT.
WE NEED TO, UH, WE'VE GOT OUR OWN MARKETING GROUP WORKING.
WE GET CALLS EVERY DAY AT OUR CHURCH CENTER.
THEY SAID CALLS EVERY DAY FOR OUR CONVENTION CENTER.
UH, I WOULD LIKE TO LOOK AT WHERE THE $650,000 WOULD BE FUNDED FROM.
I THINK, UH, MAYBE DIFFERENT POCKETS OF MONEY BECAUSE THIS WILL HELP THE WATER PARK.
SO WE MAY BE ABLE TO, I'M NOT SAYING WE COULD OR COULD NOT, BUT WE MAY BE ABLE TO FUND A PORTION OF IT OUT OF A QUARTER CENT EPIC.
SOME OF IT COULD BE FUNDED, THE ARREST COULD BE FUNDED OUT OF THE EPIC, UH, WHICH IS WHERE THE CELLS TAX FOR THE HOTELS AND THINGS GOES INTO.
UH, THE, UH, YOU KNOW, IF YOU'RE JUST LOOKING AT STRICTLY A ONE PENNY RETURN ON, UH, INVESTMENT, THE 1 CENT WE GET, YOU'D HAVE TO DO $60 MILLION OF INCREASE SALES TO GIVE US $600,000 A YEAR.
BUT IF YOU LOOK AT THE 6% WE GET FROM THE RYNER BILL, IT REDUCES THAT A LOT.
UH, SO, YOU KNOW, I SUGGEST THAT WE LET THE F AND G COMMITTEE LOOK AT THIS WITH STAFF TO SEE WHERE THE FUNDING WOULD COME UP, THE DATA.
UH, WE ALREADY HAVE A LOT OF MA MARKETING GOING ON.
UH, I DON'T, I THINK IT'D BE OTHERWISE TO DO IT BEFORE SIRIUS E OPENS UP THE DOOR.
NOTHING, YOU KNOW, UNTIL EVERYTHING'S, SO I'M, I'M COMFORTABLE IF WE'RE GONNA DO IT STARTING JANUARY, WE HAVE TIME TO DO THAT, WHICH ALL LET US JUST KICK IT TO THE F AND G AND BRINGS US BACK A RECOMMENDATION.
WELL BOTH OF YOU HAVE TIME TO DO IT BEFORE THE NEXT ONE.
AND I WOULD BE CURIOUS TO, TO GIVE THAT INPUT AS WELL BECAUSE I KNOW THAT THEY HAVE I AGREE.
[00:50:01]
THEY NEED TO MAKE THOSE PRESENTATIONS YEAH.AND ALSO DO MORE RESEARCH, ESPECIALLY WITH THE CITY THEY'RE WORKING WITH.
WHAT TYPE OF WHAT, HOW, HOW'S THOSE CITIES? HERE'S WHAT I, HOW ABOUT THIS, JOHN? YEAH.
WE GIVE IT TO THE COMMITTEES AND I DON'T MIND GOING TO CCDC.
IT'S KIND OF WHETHER IT'S IN, IN YOUR WHEELHOUSE OR NOT, BUT THERE'S NO HURTING Y'ALL DOING IT.
AND THEN WE GET ANOTHER BRIEFING, WHICH STAFF INCLUDED AT THE NEXT MEETING, UH, AND, AND HAVE IT MAYBE AN AGENDA ITEM THEN IF WE STILL DON'T KNOW YET, WE CAN KICK IT ANOTHER AGENDA.
BUT I DON'T WANT US TO TAKE ACTION TONIGHT.
LET'S, LET'S DIG A LITTLE DEEPER.
IS THAT OKAY WITH THE COUNCIL? YEAH.
TONIGHT I THINK WE NEED TO DO SOME DUE DILIGENCE.
THE OTHER CITIES JUST TO SEE WHAT THEIR RETURN ON THEIR INVESTMENT AND LOOK AT THE DATE AND WHERE WE COULD FUND IT AND RETURN ON INVESTMENT.
AS MS. HANK ALWAYS TOLD ME THAT DATE, IT'S ONLY AN OPINION.
AND I'D ALSO LIKE TO SEE HOW UM, THEY WOULD BLEND IN WITH OUR CURRENT MARKET.
JUST TO SEE HOW THEY'RE GONNA ADD VALUE TO.
SO ONE OF THE THINGS, OH, SORRY MAYOR, COULD WE, UH, PUSH, COULD WE HAVE THAT ON THE FIRST MEETING IN NOVEMBER? BECAUSE WHAT THAT ALLOWS IS FOR BOTH THE CC D, C AND THE F AND G TO MEET PRIOR TO THAT.
WE, WE WANT THEM TO MEET PRIOR TO THAT WE HAVE TO HAVE A MEETING.
SO COULDN'T BE THE NEXT MEETING.
WE HAVE TO PUSH IT TO THE FIRST MEETING, PUT IT ON THE AGENDA AFTER IT'S GONE THROUGH THOSE TWO COMMITTEES.
YEAH, BECAUSE YOU, Y'ALL ON THE FIRST.
YEAH, MY ONLY QUESTION, WE'RE ON THE THIRD, UM, WHEN WE MET WITH, UH, WE HAD A MEETING WITH CHERYL AND, UM, MEGAN AND ZANE ALREADY STAFF MEETING WITH THEM AND YOU GUYS MENTIONED A DEADLINE ON YOUR END OF OCTOBER 15TH.
I MEAN WE ARE PUSHING NEXT YEAR'S CALENDAR TO OUR WOMEN.
WE'RE FILLING UP OUR MASTERMIND NOW.
BUT HERE'S WHAT I'M GONNA SAY TO THAT.
YOU WOULD TAKE A CONTRACT FROM US IN DECEMBER? I WILL.
I CAN'T SAY THAT WE WOULD HAVE Q1.
BUT WE COULD ENTER INTO A 12 MONTH.
I'M NOT SO CONCERNED ABOUT JANUARY 1ST.
I'M CONCERNED ABOUT GETTING IT RIGHT AND WE DON'T NEED TO FOCUS ON JANUARY 1ST.
WE WILL JUST BARELY BEAT EVERYTHING OPEN JANUARY 1ST.
SO, UH, OCTOBER 1ST IS HER DEADLINE TO KICK IT OFF.
JANUARY, NOVEMBER, KICK IT OFF FEBRUARY.
WHAT ARE WE MISSING ONE MONTH? I MEAN, IT, IT'S, WE PRORATE IT AND GET IT ON A YEARLY BASIS.
BUT YEAH, I THINK WE STILL NEED TO DO THE DUE DILIGENCE ABOUT RUSH IT FIRST I'VE EVER HEARD OF THIS TYPE OF CONCEPT.
UH, SO I THINK WE'VE GOT A PLAN.
IS THAT OKAY WITH EVERYBODY? I WOULD JUST LIKE FOR, UM, STAFF TO, I WOULD LIKE TO HAVE FEEDBACK FROM STAFF TO SEE HOW THEY WOULD INCORPORATE THAT'S PART OF IT AS A WHOLE STRATEGY, MARKETING STRATEGY, HOW IT ALL FITS TOGETHER.
AND I WAS JUST GONNA SAY FOR US WHAT'S SUPER IMPORTANT IS THAT WE REALLY ARE ABLE TO COME ALONGSIDE.
AND IT'S GOTTA BE, GOTTA BE COMPLIMENT.
SO, AND THANK YOU FOR YOUR PRESENTATION.
WE ARE MAKING CHANGE HAPPEN AND Y'ALL ARE TOO A GRANDBERRY.
THANK JUDGE MAYOR APPROACH IN LOPEZ.
UH, NOW WHEN WE GET TO THAT ITEM, WE'LL JUST, OKAY.
ANY QUESTIONS ON ITEMS PRIOR THROUGH, UM, 39 I BELIEVE, UH, MAYOR
THIS IS SOMETHING THAT COUNCILMAN JOHNSON AND I MET SEVERAL YEARS OR TWO YEARS AGO, UH, TO BRING THIS COMPANY.
UH, AND I THINK WALTER AND DYLAN AND THE STREETS DEPARTMENT HAVE SEEN VALUE IN THIS.
I THINK, UH, JOHN, THAT DAY YOU WERE IN, UM, I THINK YOU WERE IN COMMITTEE MEETINGS, JACQUELINE COULD GO.
UH, SO THIS IS SOMETHING I KNOW JUNIOR WAS STILL SLEEPING IN BED, WAITING FOR THE PARTY TO START THAT NIGHT.
SO, BUT THIS IS SOMETHING THAT WE DO AT TML OF LOOKING THE VENDORS OF WHAT WE CAN BRING BACK TO THE CITY.
UM, EARLY ON, ITEM 22, I ASKED, UH, WALTER, IF WE DID THIS THE OLD WAY, HOW MUCH IT WOULD COST AND HE SAID IT'S ALMOST WELL OVER TWO AND A HALF TIMES, IF NOT THREE.
AND THAT'S A BIG SAVINGS FOR US THAT WE CAN REALLOCATE, ESPECIALLY WHEN WE HAVE COMPANIES LIKE UNBROKEN COMING TO US AND WE'RE TRYING TO FIGURE OUT WHERE DO WE GET THE MONEY.
THIS IS THE MONEY THAT WE CAN REALLOCATE, UH, TO BRING EVEN MORE VALUE TO OUR CITY.
SO WITH THAT BEING SAID, WE HAVE APPROVED ITEMS 20, 21 AND 22.
[00:55:03]
LET'S SEE HERE.UM, Y'ALL ALSO LOOKED, THOUSAND 41.
41 IN MY OPINION IS LONG OVERDUE.
UM, LOWER TERRA ROAD NAMED DR. LYNN KING DRIVE.
ANYBODY ELSE HAVE ANYTHING FROM MAYOR PRO LOPEZ? THANK MAYOR
UH, THE CITY COUNCIL MAY CONDUCT A CLOSED SESSION PURSUANT TO CHAPTER 5 5 1, SUB CHAPTER B OF THE GOVERNMENT CODE TWO SECTION 5 1 7 2 DELIBERATION REGARDING REAL PROPERTY OUT SECTION 5 5 1 0.087 DELIBERATION REGARDING ECONOMIC DEVELOPMENT.